MiamiRecruiter Since 2001
the smart solution for Miami jobs

Director, Acquisition Marketing, HBO Max LatAm

Company: Warner Media, LLC.
Location: Miami
Posted on: February 25, 2021

Job Description:

COVID-19 Notice: As our company responds to COVID-19, the health and safety of our communities-including our employees and those considering a career at WarnerMedia-remains our top priority. If you have submitted an application, rest assured that your resume will be reviewed by our recruiting team, it just may take some time as we face this unprecedented situation. We appreciate your understanding and flexibility with any adjustments to our interviewing process. Stay safe and healthy. Learn how WarnerMedia is helping . Country *If you are looking for a job in Latin America, please click here . Director, Acquisition Marketing, HBO Max LatAm WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

HBO Max is the future of entertainment and storytelling.
WarnerMedia's new streaming entertainment offering, HBO Max---is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by---the entire HBO service, arguably---the greatest brand in television, HBO Max---also---features---fan favorites---from the---WarnerMedia---library including---Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max will also be home to key third-party library acquisitions, such as Friends , South Park and Doctor Who ,---and---more than---50 exclusive---Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis, Ellen DeGeneres, and other visionaries.---

Following the successful launch of HBO Max in the US, WarnerMedia will be expanding HBO Max to Latin America.


We are looking for an experienced Director, Acquisition Marketing, to be based in Miami, Florida.

The Job

The Director, Acquisition Marketing will be responsible for leading, growing and optimizing customer acquisition programs to drive new subscriber growth across HBO Max in Latin America. In this role, the director will oversee acquisition digital media strategy, develop and execute acquisition campaigns, as well as balance longer-term strategic thinking. This role will drive the analyses and interpretation of data to make recommendations to improve existing campaigns and developing new strategies. This role will oversee a team of high performing digital growth marketers across multiple Latam locations. This is a highly collaborative role that will partner across multiple groups within HBO Max Latam.

The Daily

  • Oversee and lead media strategy for acquisition.
  • Develop and execute acquisition media campaigns across all digital media mix channels including paid search, display, video, remarketing, and programmatic advertising.
  • Analyze and interpret data with the Data Insights team to make recommendations to improve existing campaigns and develop new strategies that will inform future decisions.
  • Work closely with the Brand/Content Marketing as well as Social Media and CRM teams to develop and implement campaigns across the full marketing funnel, with support across all digital channels.
  • Manage performance media agency and 3rd party vendors relationships including strategies across countries to maximize digital media buying efficiency.
  • Partner with the Creative Design team to develop assets for all digital campaigns (copy, images and video). Provide feedback to establish and maximize workflows to create seamless campaign creation and delivery.
  • Leverage market research, competitive analysis, and audience insights to think creatively about audience development across segmentation and targeting, leveraging appropriate channels and consumer messaging.
  • Develop and optimize acquisition programs to push growth by combining data, technology and behavioral insights to drive, optimize, and innovate across all marketing channels and programs.
  • Lead and develop acquisition marketing team which will be distributed across the region
  • Partner with finance to create and manage campaign budgets and marketing spend.
  • Other duties as assigned.
    The Essentials
    • Bachelor's degree and/or relevant experience; MBA a plus.
    • 8-10 years of experience developing and driving the strategy of complex digitally focused acquisition marketing campaigns ideally for a direct to consumer product.
    • 3-5 years of supervising, coaching and mentoring a team.
    • Fluency in English and Spanish required.
    • Strong understanding of customer segmentation and how to address different needs of each consumer base.
    • Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations.
    • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
    • Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
    • Must be knowledgeable on acquisition best practices, technologies, and trends.
    • Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
      The Perks
      • Exclusive WarnerMedia events and advance screenings
      • Paid time off every year to volunteer
      • Access to well-being tools, resources, and freebies
      • Access to in-house learning and development resources
      • Part of the WarnerMedia family of powerhouse brands
        WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

        Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
        Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. We are storytellers.
        What's yours?

        Join our Talent Network - the first place our recruiters look for candidates when jobs open.

Keywords: Warner Media, LLC., Miami , Director, Acquisition Marketing, HBO Max LatAm, Advertising , Miami, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Entry Level Marketing Specialist
Description: Do you love helping others br br LevelUp is a fun-filled team of hard-working individuals who are determined to make an impact on other people's lives We are a direct marketing firm that specializes (more...)
Company: LevelUp MIA
Location: Miami
Posted on: 03/8/2021

Director Sales & Marketing
Description: Should you require assistance with applying online please visit Application FAQs . Director Sales Marketing in Fort Lauderdale, Texas - Careers at Fort Lauderdale Growth Please Enable Cookies to Continue (more...)
Company: Regional Recreation Corporation of Wood Buffalo
Location: Fort Lauderdale
Posted on: 03/8/2021

Grant Writer
Description: Company DescriptionFeeding South Florida FSF is a member of the Feeding America FA network and the leading domestic hunger relief organization serving Palm Beach, Broward, Miami-Dade and Monroe Counties. (more...)
Company: Feeding South Florida
Location: Hollywood
Posted on: 03/8/2021


Local Marketing Sales [NG5E]
Description: Uncapped Commission - Flexible Schedule - Home-Based Work br Are you a top-tier sales professional who wants the opportunity to control when you work, how much you earn, and how often you're away from (more...)
Company: The N2 Company
Location: Miami
Posted on: 03/8/2021

Director, Social Media
Description: At VMLY R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our (more...)
Company: VMLY&R
Location: Miami
Posted on: 03/9/2021

National Marketing Manager
Description: Our client, a company based in Miami, FL is looking for an innovative and diligent individual who is looking to be a part of a fast-growing public company with seventeen business units across the United (more...)
Company: EVI Industries, Inc.
Location: Miami
Posted on: 03/8/2021

Marketing Assistant
Description: Job DescriptionThe Marketing Assistant is responsible for executing marketing plans for the company. This includes communicating the brand clearly and effectively to audiences, executing projects in a (more...)
Company: Lydecker Diaz
Location: Miami
Posted on: 03/8/2021

Senior Manager, Web Marketing Lead, HBO Max LatAm
Description: Director, Acquisition Marketing, HBO Max LatAm at TURNER BROADCASTING SALES SOUTHEAST ASIA INC DIRECTOR, ACQUISITION MARKETING, HBO MAX LATAM Location Miami, Florida br Business: HBO Max br Position (more...)
Company: Warner Bros. Entertainment Inc.
Location: Miami
Posted on: 03/8/2021

Music Marketing Specialist
Description: Responsibilities ul li Develop marketing plans for artist releases li Serve as primary point of contact with artists and management regarding marketing activities
Company: South Florida Record Label
Location: Miami
Posted on: 03/8/2021

Senior Media Planner
Description: Looking for an experienced Sr. Media Planner for a full time position. Will work remotely 80 of the time, will need to come into the office once or twice a week. Great benefits and PTO. Room to grow. (more...)
Company: VSBrooks Advertising
Location: Miami
Posted on: 03/8/2021

Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Miami RSS job feeds