Sr. Specialist - Marketing Automation
Company: Seminole Hard Rock Support Services
Location: Dania
Posted on: February 25, 2021
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Job Description:
We are seeking an innovative marketing automation expert who
thinks like a strategic marketer. You must have experience in
marketing automation technology, process and, data. A successful
candidate is analytical, creative and understands marketing
operations well.--You will be required to collaborate with various
marketing and operations team members across departments to help
define customer journeys and ensure campaigns align with strategic
goals. Essential duties include, but are not limited to:* In
collaboration with Strategy teams, as well as 3rd party vendors,
build and constantly test cross-channel journeys that achieve the
goals and objectives of the campaign, set forth by the Strategy
team. * Ensure the highest data quality using tactics such as data
enrichment, data clean-up, accurate list load and deduplication
services/programs.* Plan and manage multi-channel marketing
campaigns* Oversees quality marketing automation to CRM workflows*
Create triggered and transactional email and push notification
campaigns * Lead implementation projects for new email and push
streams* Launch campaigns on time and error-free* Design message
flows, including cadence, timing and sequencing* Work with agencies
and internal teams to develop creative* Work with technical teams
to integrate batch and API data feeds from internal and external
sources* Have a deep understanding of key audiences for the line of
business * Develop reports to show campaign effectiveness*
Recommend opportunities for improvement and pilot those ideas in
market* Understand all data flows and data elements available for
the channel* Act as marketing platform expert and support* Assist
in overall management of marketing programs: create project plans,
ensure milestones are met and communicate project status to team *
Work with internal clients across several countries to coordinate
assets for the deployment of all campaigns * Define and maintain
email standards including opt-in/out processes, email size, HTML
format, adherence to brand guidelines etc.* Manage complex
automated email campaigns with multiple email elements* Help
coordinate the digital marketing calendar across channels, ensuring
campaigns are coordinated and managing frequency caps* Oversee
testing strategies to ensure channel integration and optimization*
Develop robust campaign and process documentation, including
specific work instructions, and help to develop efficiencies in
internal production processes* Expand automation penetration in
assigned business units or new business units.* Manage and optimize
email touch governance* Help manage contact email preferences and
subscription and ensure that all communications comply with
applicable regulations* Perform testing and QA on marketing
automation programs* Analyze e-mail metrics and provide suggestions
for optimization* Help train and enable marketing team on the use
of the marketing automation platform Research, test and apply best
practices to improve marketing automation
performanceQualifications:* At least 3 years of daily use of a
marketing automation platform. * Experience with marketing
platforms like Acoustic, Adobe, Braze, Eloqua, Marketo, Responsys,
Salesforce Marketing Cloud, etc.* Project management* Attention to
detail* Outstanding copywriting and copyediting abilities.* Sense
of ownership and accountability* Technical aptitude and basic
knowledge of HTML, CSS and Photoshop* Willingness to work extended
hours to ensure that projects are completed, as needed.* Excellent
Excel skills and ability to understand data. Basic SQL is a plus*
Documented success running A/B and/or multivariate tests.*
Experience with mobile push messaging. * Experience creating
Landing Pages/ Forms in marketing automation systemsWork
Environment:* Duties and responsibilities are typically performed
in a professional office setting, but there may be times where you
will need to be in operating areas. In these areas, you may be
exposed to environmental factors including, but not limited to,
second hand smoke and excessive noise.
Keywords: Seminole Hard Rock Support Services, Miami , Sr. Specialist - Marketing Automation, Advertising , Dania, Florida
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