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Sr. Specialist - Marketing Automation

Company: Seminole Hard Rock Support Services
Location: Dania
Posted on: February 25, 2021

Job Description:

We are seeking an innovative marketing automation expert who thinks like a strategic marketer. You must have experience in marketing automation technology, process and, data. A successful candidate is analytical, creative and understands marketing operations well.--You will be required to collaborate with various marketing and operations team members across departments to help define customer journeys and ensure campaigns align with strategic goals. Essential duties include, but are not limited to:* In collaboration with Strategy teams, as well as 3rd party vendors, build and constantly test cross-channel journeys that achieve the goals and objectives of the campaign, set forth by the Strategy team. * Ensure the highest data quality using tactics such as data enrichment, data clean-up, accurate list load and deduplication services/programs.* Plan and manage multi-channel marketing campaigns* Oversees quality marketing automation to CRM workflows* Create triggered and transactional email and push notification campaigns * Lead implementation projects for new email and push streams* Launch campaigns on time and error-free* Design message flows, including cadence, timing and sequencing* Work with agencies and internal teams to develop creative* Work with technical teams to integrate batch and API data feeds from internal and external sources* Have a deep understanding of key audiences for the line of business * Develop reports to show campaign effectiveness* Recommend opportunities for improvement and pilot those ideas in market* Understand all data flows and data elements available for the channel* Act as marketing platform expert and support* Assist in overall management of marketing programs: create project plans, ensure milestones are met and communicate project status to team * Work with internal clients across several countries to coordinate assets for the deployment of all campaigns * Define and maintain email standards including opt-in/out processes, email size, HTML format, adherence to brand guidelines etc.* Manage complex automated email campaigns with multiple email elements* Help coordinate the digital marketing calendar across channels, ensuring campaigns are coordinated and managing frequency caps* Oversee testing strategies to ensure channel integration and optimization* Develop robust campaign and process documentation, including specific work instructions, and help to develop efficiencies in internal production processes* Expand automation penetration in assigned business units or new business units.* Manage and optimize email touch governance* Help manage contact email preferences and subscription and ensure that all communications comply with applicable regulations* Perform testing and QA on marketing automation programs* Analyze e-mail metrics and provide suggestions for optimization* Help train and enable marketing team on the use of the marketing automation platform Research, test and apply best practices to improve marketing automation performanceQualifications:* At least 3 years of daily use of a marketing automation platform. * Experience with marketing platforms like Acoustic, Adobe, Braze, Eloqua, Marketo, Responsys, Salesforce Marketing Cloud, etc.* Project management* Attention to detail* Outstanding copywriting and copyediting abilities.* Sense of ownership and accountability* Technical aptitude and basic knowledge of HTML, CSS and Photoshop* Willingness to work extended hours to ensure that projects are completed, as needed.* Excellent Excel skills and ability to understand data. Basic SQL is a plus* Documented success running A/B and/or multivariate tests.* Experience with mobile push messaging. * Experience creating Landing Pages/ Forms in marketing automation systemsWork Environment:* Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, second hand smoke and excessive noise.

Keywords: Seminole Hard Rock Support Services, Miami , Sr. Specialist - Marketing Automation, Advertising , Dania, Florida

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