VP Growth Marketing Apply to This Job
Posted on: April 8, 2021
Company: Entertainment / Broadcasting, Miami, FL Remarks: We are
hiring a key member of Digital team who will be responsible for
creating and overseeing the execution of the overall brand,
acquisition, lifecycle marketing strategy for Company+ Latin
America. Reporting into SVP- Digital Latin America and working
closely with our Chief Content Officer and Regional Marketing teams
as well as with our Country Managers. The VP of Marketing will be
responsible for all facets of the customer lifecycle of d+
including Acquisition, Customer Retention/Lifecycle Marketing
The ideal candidate is an innovative marketing and brand leader who
has a deep understanding of brand strategy, creative, consumer
behavior, data-metrics, user journeys, and the complex media
landscape. This role will lead the DLA Company+ marketing teams
based in the markets across Latin America. Responsibilities ---
Develop and own the Latam Company+ Marketing Plan focusing on
creative positioning and delivering large scale subscriber
--- Drive all functions including:
o Marketing strategy--
o Performance objectives--
o Acquisition/Growth Marketing--
o CRM/Retention/Lifestyle Marketing - winback, engagement
o Marketing Technology & Ops across all customer touch points
--- Represent the "voice of the consumer" throughout Marketing
initiatives to ensure they are rooted in consumer insight or
learning via testing.--
--- Ensure cross functional digital areas including product and
technology, in addition to the linear networks, are aligned with
shared objectives and organizational goals.
--- Work collaboratively across the company, including
communications, programming, research and other departments as
--- Be a great leader of people who empowers and inspires; a
consensus builder; and able to work across the business seamlessly
to achieve shared business goals.
--- Inform insight and direction by leveraging previous experience
of data insight and innovative marketing strategies.
--- Work with digital functional leaders to inform on product
strategy and improve conversion rate and reduce churn
--- Collaborate with key internal stakeholders as required to
execute brand and partnership plans and activities.
--- Drive team to maximize return on marketing investment to ensure
effectiveness. Requirements --- Previous marketing experience in
scaling businesses across multiple digital channels within a
digital and media entertainment space.
--- Experience in a startup or launch of multi-market network or
direct to consumer offering preferred.
--- Strong creative and brand visionary. Ability to consistently
generate and execute new ideas.--
--- Exceptional track record of senior management-level experience
in digital and performance marketing and/or advertising, and/or
--- Solid understanding of non-traditional marketing platforms
including the dynamics of building and leveraging partnerships.
--- Good knowledge and understanding of both subscription- and
advertising-based business models.
--- In-depth knowledge of using customer segmentation and data,
test, target and measure marketing campaigns and advanced,
innovative digital strategies.
--- Proven track record in leading a high-performing marketing team
in DTC media companies, significantly driving revenue impact.
--- A strategic and independent thinker with the ability to apply
--- Excellent communication skills with the ability to provide a
clear vision to key stakeholders, proactively engaging with
--- Excellent stakeholder management in a global, highly matrixed
--- Strong leadership and motivational skills, with proven track
record of leading teams to meet or exceed targets.
--- Outstanding strategic business, interpersonal, project
management, and organizational skills with the ability to meet
tight deadlines under pressure.
--- Ability to work simultaneously on multiple projects in varying
More Jobs Like This Job No. 650724
Head of MSP Marketing
Remote, US Denver, CO
Job No. 650654
VP Corporate Customer Demand Generation
Job No. 650652
VP Marketing & Brand
Job Tools:Apply to This Job --Print this job
Share thisEmail this job to meSend this job to a colleagueYour
* First Name:
* Last Name:
* First Name:
* Last Name:
Comments you would like to include (optional):
* Required fields
Need Help? Your Member ServicesRepresentative is
here for you at 1-203-750-1030
Keywords: ExecuNet, Miami , VP Growth Marketing Apply to This Job, Advertising , Miami, Florida
Didn't find what you're looking for? Search again!