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Digital Marketing Coordinator

Company: Kipu Health
Location: Miami
Posted on: April 9, 2021

Job Description:

Kipu is the gold standard for addiction treatment and behavioral health because we're all in. We're dedicated to making the easiest-to-use EMR, with power and capabilities that could only be developed by a team working within the addiction treatment and behavioral health industry. KipuHealth EMR software was designed in the Addiction Treatment and Behavioral Health Community, for the Addiction Treatment and Behavioral Health Community. We are driven to create the best software in our industry - and we are well on our way. Job Description Kipu is looking for a Digital Marketing Coordinator to join our marketing team. You'll be joining a dynamic, exceptional team to assist in improving our digital communications. The Digital Marketing Coordinator will be responsible for several important digital marketing initiatives including email marketing, analytics/reporting, social media, and more. The ideal candidate will leverage all digital marketing channels to drive site traffic, qualified leads, and customer retention. In addition, this role will be involved in the day-to-day development and scheduling of content across all digital marketing channels, as well as the maintenance of our marketing lists. Hierarchy The Digital Marketing Coordinator works within the Marketing Department and reports to the Senior Director of Marketing. Your Responsibilities

  • Proofread and edit all outbound digital communications (email, social, etc).
  • Edit, prepare, and deploy email and social media communications
  • Maintain a calendar of active and future digital communications
  • Track and report on the effectiveness of each campaign
  • Supervise and challenge list management team's daily, weekly, and monthly metrics.
  • Evolve Key Performance Indicators for individuals and the overall team of list managers based on the evolution of our database.
  • Coordinate and monitor the maintenance, integrity, and security of the Marketing database.
  • Assess and maintain merging duplicate contacts. Will research to confirm which contact is correct. Constant sustaining of the integrity of our database.
  • Partner with other departments to help grow our marketing lists and share customer touchpoints.
  • Comfortable in speaking to facility contacts in capturing data points when we are not able to find them online.
  • Develop understanding of the industry, different types of facilities, and the personas Kipu wants to target.
  • Passionate about living, breathing and executing Digital Marketing --Your Qualifications
    • Proficiency with Microsoft Office especially with Excel.
    • Must be tech-savvy and enjoy digital marketing
    • Strong reading / writing / proofreading and grammar skills
    • Highly detailed skillset.
    • Ability to organize and manage multiple campaigns simultaneously
    • High School Diploma; BS/BA is preferred. Location
      • This role is a collaborative role that works in real-time with the marketing team in Coral Gables, Florida. It is NOT a remote work from home position. However, for your safety and the safety of the team, masks and social distancing are required. In addition, workstations have plexiglass separators to keep everyone in the team safe. Compensation
        • Highly competitive salary based on your local market's compensation data.
        • Vacation, sick, and paid time off.
        • Insurance and 401(K). The Right Technology Always Makes The Difference Our technological tools have been designed and developed from within the addiction treatment community - engineered to work seamlessly and gracefully together. The most important demo you'll see this year.

Keywords: Kipu Health, Miami , Digital Marketing Coordinator, Advertising , Miami, Florida

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