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Director of Digital Marketing

Company: Momentum Solar
Location: Miami
Posted on: April 10, 2021

Job Description:

Momentum Solar is a premier residential solar provider with offices throughout the U.S. Founded in 2009, Momentum has grown exponentially over the past decade. We implement the entire solar process to ensure a seamless transition to renewable energy.

Overview

The Director of Digital Marketing plays a key role at Momentum Solar, responsible for sizable revenue and pivotal to growth marketing. You will be responsible for creating, implementing and managing content marketing campaigns. The ideal candidate should have a strong expertise in performance marketing, a strategic mindset, deep channel knowledge, and the ability to collaborate effectively with in-house and contracted teams. A creative approach to adopt existing and new best practices to a multi-step conversion funnel process is necessary.

This is a unique opportunity for someone willing to roll up their sleeves and drive growth across digital properties, while playing a key role in expanding and developing comprehensive and innovative display campaign strategies.

Essential Duties & Responsibilities

  • Take full responsibility for our paid marketing channels (social, search, video, display, content, etc).
  • Stay up to date on media trends/innovations and look for ways to integrate them into campaigns
  • Set up, steer, and optimize digital media campaigns including structure & targeting strategy, creatives, bidding, etc.
  • Monitor the campaign performance in detail, run necessary analysis, and optimize the campaigns for the target KPIs.
  • Provide regular reports, collect feedback and best practices, and provide recommendations with a scope further than only your own channels
  • Drive time-saving automation processes on an operational level.
  • Extend reach through innovative ad formats
  • Strategically perform A/B/n testing campaigns, ads/ assets, general tactics
  • Identify hypothesis, measure, report and advice on future implementation of corresponding learnings.
  • Analyze, merge and translate data from various data sources into actionable content recommendations

    Qualifications
    • 5+ years of experience working in media buying and display optimization.
    • Solid knowledge of content marketing and all native advertising platforms like Taboola, Outbrain, Revcontent etc.
    • Complete understanding of PPC and display-specific key performance indicators to strategically measure and track program success
    • Agency experience preferred
    • Proven experience as digital marketing specialist working on high volume, performance-based, direct response marketing accounts with large budgets ($500k/y +)
    • Creative and analytical skills, ability to develop new skill sets
    • Passion for "the future of media" based on industry trends
    • Experience in lead generation (multi/deep funnel conversion settings) and the marketing specific differences compared to other verticals is a plus
    • Highly organized with strong analytical and MS Excel skills
    • Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
    • A self-driven and reliable problem solver with a highly collaborative approach
    • Bonus: Experience with programmatic DSP/SSP platforms
      Momentum Solar is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age.

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Keywords: Momentum Solar, Miami , Director of Digital Marketing, Advertising , Miami, Florida

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