Social Media Content Specialist

Company: Garden of Life
Location: West Palm Beach
Posted on: November 22, 2021

Job Description:

JOB SUMMARY

• The Social Media Content Specialist strategically generates, plans, and releases content for Garden of Life's social media platforms and blog. Responsible for increasing Garden of Life brand awareness and online engagement through storytelling, communication skills, and creativity on social media. Keeps up-to-date on industry trends to continuously innovate and optimize social media presence.ESSENTIAL JOB FUNCTIONS
  • Plans and executes in-house content that falls under the brand content pillars for Garden of Life social media accounts (i.e., Facebook, Instagram, Pinterest, TikTok, Twitter, and Youtube) and blog; develops channel-specific social media content calendars; leads content brainstorms and works alongside the creative team (in-house and third parties) to develop and execute content strategy.
  • Creates organic social media campaigns to increase engagement and user-generated content; works with like-minded brands on social media content collaborations; proposes real-time content based on social media trends and relevant social conversations.
  • Assists in content inspiration and direction for Garden of Life Brand Ambassadors and Influencers
  • Monitors competitors' social media channels, content and strategy, and relays insight; stays current with social media trends and platform features
  • Other duties as assignedEDUCATION
    • Bachelor's degree in Public Relations, Communications, Marketing or related field preferredEXPERIENCE
      • 2+ years social media experience
      • Proven working experience in social media strategy and content for a brand or related field
      • Industry and product knowledge helpful but not requiredSPECIFIC OR ADDITIONAL SKILLS
        • In-depth knowledge and understanding of social media platforms, including but not limited to Facebook, Instagram, TikTok, Twitter, Pinterest, and YouTube
        • Excellent writing, editing and communication skills
        • Must be proficient in Microsoft Word, Excel and PowerPoint; experience in Adobe Photoshop and Canva a plus
        • Excellent interpersonal skills and attention to detail
        • Team player with the ability to work in a fast-paced, ever-changing environmentGARDEN OF LIFE DE&I STATEMENTGarden of Life LLC is an Equal Opportunity Employer seeking diversity in qualified applicants for employment. We promote diversity of thought, culture, and background, which connects the entire Garden of Life family. All applicants will receive consideration for employment without regard to age, sex, sexual orientation, gender identity or expression, marital status, race, color, national origin, citizenship, religion, military status, disability, genetic information, pregnancy or related condition, or any other basis protected by law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application and/or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.Job Type: Full-timePay: From $1.00 per yearBenefits:
          • 401(k)
          • 401(k) matching
          • Dental insurance
          • Employee assistance program
          • Employee discount
          • Flexible schedule
          • Flexible spending account
          • Health insurance
          • Health savings account
          • Life insurance
          • Paid time off
          • Parental leave
          • Referral program
          • Vision insuranceSchedule:
            • 8 hour shift
            • Day shiftSupplemental Pay:
              • Bonus payEducation:
                • Bachelor's (Preferred)Experience:
                  • Social media marketing: 2 years (Required)
                  • Content creation: 2 years (Required)Work Location: One location

Keywords: Garden of Life, Miami , Social Media Content Specialist, Advertising , West Palm Beach, Florida