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Influencer Marketing Lead

Company: TOP Agency
Location: Miami
Posted on: November 23, 2021

Job Description:

Are you able to quickly uncover micro-influencers in a specific industry niche? Can you find those undervalued influencers who deliver more returns compared to their cost? Do you cultivate relationships with influencers and have a system for tracking those connections? Will you come up with creative influencer campaigns that wow our B2C and B2B brand clients? How about helping pitch new influencer business by developing persuasive slide decks? Or strategically negotiating with influencers to get the right deal for our clients? If the dynamic influencer marketing professional we just described sounds eerily familiar, then we might have the perfect role for you. Some things to know about us: First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love structured creativity. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around. Second, we work a little differently. In 48 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. Our business development group is one of the industry's best and our unique strategic approach helped make us famous. Even more impressive, we respond to hundreds of marketing inquiries per month - doing so with a global footprint in 20+ countries. Does any of this get your fired up? Are you ready to help solve a new client's biggest marketing challenges? Wondering if this might just be the best professional experience of your career? Duties

  • Manage individual influencer campaigns to meet our client KPIs
  • Serve as the primary client contact for ongoing influencer marketing work
  • Reach out to new influencers across verticals to bring them onto client campaigns
  • Negotiate pricing and costs for influencer campaigns
  • Monitor coverage for clients and their competitors to drive campaign strategy
  • Create client reporting documents with key insights
  • Help create strategic slide decks for pitching new influencer marketing business
  • Participate in meetings with clients and internal team members
  • Oversee or help implement creative execution for influencer campaigns
  • Integrate with other marketing disciplines for complex brand campaigns
  • Monitor and track "client happiness," including alerting others when problems exist
  • Work on agency council teams with other PR, advertising, and digital agencies
  • Translate client asks into actionable creative briefs and scopes of work Requirements (unless you convince us otherwise)
    • 5+ years work experience at an influencer, PR, or digital agency (or else in-house experience at a fast-growing startup, media outlet, or prominent brand)
    • Excellent written skills, especially in creative conceptualization at high speed
    • Excellent organizational skills, including management of complex projects
    • Work experience with bloggers in multiple topic verticals
    • Work experience with influencers on Instagram, YouTube, Snapchat, Twitter, and Facebook
    • Experience working on agency teams for large brands with complex marketing campaigns
    • Technologically inclined, including learning new tools quickly and training others
    • Detail-oriented and self-motivated in a remote work capacity
    • Highly energetic and enthusiastic, with pop culture savvy
    • Ability to act as primary manager and strategist at client meetings
    • Ability to mentor, nurture, and service clients and internal team members
    • A natural inclination to stay connected on email, SMS, phone, and social media
    • Bachelor's degree or higher Bonus Points
      • Your own extensive network of potential influencer contacts--
      • Experience working with influencers on an international basis
      • Experience working closely with PR and marketing teams

Keywords: TOP Agency, Miami , Influencer Marketing Lead, Advertising , Miami, Florida

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