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Director of Sales and Marketing

Location: Miami
Posted on: November 23, 2021

Job Description:

Job Summary: Responsible for the leadership and management of all functions of the Hotel's Sales and Marketing operations, including direct sales, sales solicitation, sales administration and public relations, in accordance with Hotel's standards.Fundamental Requirements:

  • Produce the annual Revenue Plan in conjunction with Executive Committee members, Sales and Marketing budgets; Produce 30-60-90 Revenue forecasts.
  • Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved.
  • Analyze current and potential market trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.
  • Procure new and repeat business for the hotel by monitoring contact with airlines, cruiselines, travel agencies, private clubs and professional associations within local, domestic and international markets.
  • Maintains contact with planners, corporate accounts incentive buyers' airlines and wholesalers, through personal sales calls, telephone contacts and written communications.
  • Develop rate strategies in conjunction with Revenue Manager as well as GM to flex ADR in relation to business volume and demand.
  • Increasing local food and beverage banqueting sales
  • Ensures the hotel is represented as an active member of the local community through association membership.
  • Coordinates sales and promotes business for the other DoubleTree by Hilton Hotels within the region.
  • Interacts with worldwide regional sales offices with attention to local office.
  • Plans and executes sales trips to major market areas. Attends major travel functions to promote sales for the hotel.
  • Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
  • Ensure that the training needs of the department are identified and that wall Hilton required training is completed by all sales associates within the dept
  • Carries out personnel related duties to include but not limited to interviewing, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate
  • Produces monthly Sales reports
  • Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
  • Establishes and continuously updates mailing lists.
  • Organizes and attends major sales/PR related functions within the hotel
  • Carries out any reasonable request made by management
  • Maintain complete knowledge of all hotel features/services, hours of operation, schedule inhouse group activities, location and times.
  • Review the daily business levels, anticipate critical situations and plan effective solutions in conjunction with Dept Heads to best expedite these situations.
  • Conduct Management Development and Performance Review for all sales managers and hourly associates within department.
  • Prepares written communication/visual presentations to customers, monthly owners review and hotel team as needed
  • Creates and distributes promotional programs, digital marketing and short term call to action eblasts to drive new business.
  • Participate in Weekly Revenue Management meeting to review yield management and assist in develop rate and occupancy strategies during high and low demand periods for the hotel and adjust ADR accordingly.
  • Set goals for each sales manager to achieve revenue plan objectives
  • Understand the agendas and perspectives of others to establish mutually beneficial objectives.
  • Join local professional organizations within the community.
    General Requirements:
    • Proven management abilities including, but not limited to recognizing key market areas and trends, planning short- and long-range goals, including strategic planning, forecasting and budgeting, departmental profit loss analysis, sales contracts.
    • Proven work record in all areas of sales and marketing including broad knowledge in all markets (i.e., meetings, tour and travel, incentive, corporate, F.I.T.)
    • Establish and evaluate actions plans, structure of sales efforts and allocation of resources to achieve desired results.
    • Strong communication skills, including public speaking and presentation and preparation of written communication.
    • Build strong sales team utilitizing interpersonal skills to drive results and create a healthy environment for productivity.
    • Act as a catalyst for change and continuous improvement. Work with your sales managers to set goals and establish strong action plans.
    • Motivate team beyond challenges and obstacles and enable them to achieve results and be successful
    • Strong organizational strategy skills to maximize profitability for both the short and long term which requires prudent long-term thinking.
    • Proficiency in Delphi, Word, Excel, PowerPoint.
    • Adhere to hotel's standards, policies and procedures and develop new processes that improve current SOPs.
    • Ability to prioritize and organize work assignments; delegate responsibilities.
    • Identify direct reports training needs and provide ongoing training as well as provide Hilton resources for training opportunities.
    • Analyze and resolve problems exercising good judgment. Focus on attention to details.
    • Ensure security and confidentiality of employee's hotel information
    • Establish a climate within the sales and marketing department for open communication.
    • Ability to communicate the hotel's vision of being the leading hotel in the community
    • Motivate team and enable them to achieve results and be successful
    • Prepare written communication and conveying information clearly and effectively through both formal and informal documents.
    • Ability to make decisions that enhance the hotel's financial position.Education & Experience:
      • College degree or equivalent experience
      • Minimum 3-5 years experience as Director of Sales and/or Marketing in a large group/convention segment.
      • Previous training in other hotel departments is preferred.
      • Bi-linqual preferredPhysical Requirements:
        • Long hours sometimes required.
        • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
          We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Keywords: DOUBLETREE BY HILTON MIAMI ARPT CONVENTION CTR, Miami , Director of Sales and Marketing, Advertising , Miami, Florida

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