Head of Growth Marketing

Company: Faraway
Location: Miami
Posted on: January 16, 2022

Job Description:

Here at Faraway, we are making massively social, blockchain games. We believe in open economies, true digital ownership, and most importantly, that fun is a store of value.

Our ideal teammates are low ego, hard-working, and self-motivating. Our culture is based around hard work, high ownership, leading by example, and last but not least, always doing the right thing by our community. If this sounds like a team youd like to join, then continue reading.

About This Role

As the Head of Growth for Mini Royale: Nations, you will be responsible for shaping and implementing a crypto-native growth marketing strategy to grow our player community (both crypto and non-crypto) and deepen their engagement in the Mini Royale universe. While running typical paid acquisition and PR campaigns is fine, you should think outside the box and implement growth strategies that capitalize on the intrinsic growth strategies that the blockchain gives us (e.g. retroactive Token airdrops, NFT drops, etc.). On top of managing your own team, you will also collaborate with other teams regularly including Product, Community, and Art.

Responsibilities

• Think strategically from a crypto-native perspective to pitch and implement new growth strategies, managing user acquisition, retention, and funnel optimization
• Brainstorm and execute viral growth strategies and referral programs, utilizing analytics to make data-informed decisions on when and how to iterate
• Design brand strategy and messaging across all social and PR channels to drive awareness of Mini Royale: Nations and other Faraway games
• Work closely with Faraway management team in designing an effective PR strategy and assist in managing those press and media channel relationships
• Collaborate with Production and Product teams to develop a roadmap of growth projects that are tied to clear goals and KPIs
• Develop a deep understanding of different player segments: their problems, their needs, their desires, and translate all of this into exceptional player experiences.
• Stay up-to-date on the blockchain gaming ecosystem and the efficacy of different growth strategies employed by different blockchain gaming studios.
• Work hard and lead by example.
  
  Requirements
  
  Requirements
  
  • 5+ years of experience in PR or growth marketing
  • Must be passionate about games and the interaction of blockchain and gaming
  • Great interpersonal, relationship management, and communication skills
  • Deep understanding of the variety of growth strategies employed by free-to-play gaming companies, crypto companies, and blockchain gaming companies
  • Excellent written, verbal and interpersonal communication skills; fluent in English
  • Love for games
    
    Desired Skills
    
    • Experience in PR and public relations
    • Experience working in gaming or crypto growth marketing
    • Experience working with gaming or crypto influencers
      
      Location
      
      Remote by Jobble

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