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Senior Analyst Marketing Operations

Company: Norwegian Cruise Line Holdings Ltd.
Location: Miami
Posted on: January 16, 2022

Job Description:

BASIC PURPOSE:

Marketing Operations Senior Analyst will play a critical role in the planning, execution, and analytics for Marketing campaigns, supporting marketing teams across three brands globally. The senior analyst is responsible for driving process efficiencies and maximizing the effectiveness of a key marketing channel for the business.

POSITION RESPONSIBILITIES:

Manage the day-to-day execution of list pull processes for marketing campaigns globally, including specialty campaigns for Casino, Booked Guests, Market Research and Loyalty.
Manage marketing automation tools including audience selection, campaign planning, workflow development, and database input quality.
Continue ongoing initiatives to drive greater automation and efficiency of complex, multifaceted campaigns, including project design, management and execution.
Create and manage audiences for direct targeting and reporting. Ensure proper usage and execution by creative teams.
Work with predictive modeling vendor to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects.
Develop and maintain data standards to be used for marketing campaign purposes; work with business stakeholders to update as needed.
Develop and maintain reporting suites for all marketing campaigns and related components (eligible audiences, database stats, testing, etc.); manage enhancement processes.
Serve as team project manager to assist with campaigns, including cross-functional coordination.
Assist with quarterly and annual planning by marketing channel managers, providing KPIs, forecasts and strategic guidance.
Assist with development and execution of test plans.
Perform ad hoc analyses as needed.

KNOWLEDGE AND EXPERIENCE:

EDUCATION: Bachelor's Degree in Business Administration, Marketing or related field of study.

EXPERIENCE: 3+ years of work experience in Database Management, Data Analysis, and/or Consumer marketing (Email, Direct Mail) preferred. Cruise experience preferred.

KNOWLEDGE & SKILLS: Intermediate level knowledge of relational databases, including table and join structures; Working knowledge of analytical and database marketing techniques such as A/B testing, segmentation, and predictive modeling; Recommended but not Required experience with Unica Campaign Management; Basic SQL Proficiency; Previous Experience with Salesforce Marketing Cloud preferred. Excellent written and verbal communications skills. Ability to use time effectively and prioritize was well as manage multiple projects with time sensitive deadlines. Ability to work collaboratively in a fast-paced work environment. Strong analytical skills. Ability to learn quickly.

Keywords: Norwegian Cruise Line Holdings Ltd., Miami , Senior Analyst Marketing Operations, Advertising , Miami, Florida

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