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Social Media Specialist

Company: Casa D'Angelo Restaurant Group
Location: Dania
Posted on: January 16, 2022

Job Description:

We are seeking a social media specialist to maintain and grow our company's social networks. As a social media manager, you will update social networks and curate content to gain new followers. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful social media manager will collaborate with marketing, PR, and legal teams to align company messages, promotions, and goals.

  • Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
  • Oversee day-to-day management of campaigns and ensure brand consistency
  • Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others
  • Manage company blog and editorial calendar that aligns with social updates
  • Monitor social media progress using web analytic tools
  • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
  • Review the success of campaigns and develop ways to improve
  • Plan paid social media advertising strategies and budgets
  • Secure new media partnerships
  • Drive engagement with social media influencers
  • Resolve customer issues through social media
  • Create engaging written and visual content for blog
  • Research new media platforms, trends, and industry opportunities
  • Provide feedback from social media trends and research; relay it to business strategists
  • Write effective, concise copy for multiple platforms, websites, and social networks
  • Excellent verbal and written communication skills
  • Bachelor's degree in marketing, PR, or related field
  • Two years of social media management experience
  • Knowledge of Photoshop, Illustrator, and Google Analytics
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Knowledge of Search Engine Optimization (SEO) best practices
  • Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
  • Experience identifying and creating campaigns for target audience
  • Excellent analytical and time-management skills
  • Strong project management skills with the ability to supervise multiple projects
  • Must have reliable transportation as part of the job is traveling to the restaurant locations to create content

Keywords: Casa D'Angelo Restaurant Group, Miami , Social Media Specialist, Advertising , Dania, Florida

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