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Product Marketing Specialist

Company: MTBC
Location: Miami
Posted on: May 16, 2022

Job Description:

Job DescriptionSalary: Company Overview: CareCloud (Nasdaq: MTBC) brings disciplined innovation to the business of healthcare. Our suite of technology-enabled solutions helps clients increase financial and operational performance, streamline clinical workflows and improve the patient experience. More than 40,000 providers count on CareCloud to help them improve patient care while reducing administrative burdens and operating costs. Our portfolio includes revenue cycle management (RCM), practice management (PM), electronic health records (EHR), business intelligence, telehealth and patient experience management (PXM) solutions. Job Summary: CareCloud is seeking an experienced and highly driven Product Marketing Specialist to join our marketing team. The ideal candidate will work across the entire product portfolio. They will serve as a subject matter expert that develops and manages product positioning, messaging, audience alignment and packaging. They will translate these strategies into relevant internal and external content and marketing programs that materially impact the top line. This position reports to the Director of Product Marketing and has no direct supervisory responsibilities. Principal Duties and Responsibilities:

  • Collaborate with product, sales and marketing to support a winning go-to-market strategy that effectively grows revenue across the product portfolio.
  • Manage the development of primary customer research and thought leadership.
  • Maintain up-to-date competitor analysis and intelligence on market trends.
  • Develop and document product positioning, messaging, value proposition, competitive differentiation and buyer personas.
  • Develop deep knowledge and understanding of the target consumer and the buyer journey to identify key insights that can be leveraged in marketing programs and campaigns.
  • Generate thought leadership and content such as case studies, whitepapers, collateral, product videos, battlecards and eBooks.
  • Maintain a product matrix.
  • Develop sales enablement tools that communicate customer insights, value propositions and sources of competitive differentiation.
  • Develop, manage and execute product launches and releases; coordinate resources to keep projects focused and on target.
  • Make and share proactive recommendations for new initiatives across the organization.
  • Provide support for the delivery of RFP responses.Key Requirements:
    • Ability to work with cross-functional teams including product development, sales, marketing and executive leadership.
      • Comfortable connecting product roadmap strategies to tactical operations and support programs.
      • Sales-focused: demonstrated ability to partner with sales to ensure alignment of strategy and execution.
      • Comfortable multi-tasking across multiple complex projects.
      • Organized, process-driven approach to the development and execution of project plans; strong project management capabilities.
      • Capable of working under pressure while managing many deadline-sensitive projects simultaneously.
      • High energy and highly productive with strong self-starter initiative.
      • Must possess exceptional time management and organizational skills.
      • Must demonstrate initiative, leadership, persuasiveness and critical thinking skills.
      • Ability to design and deliver effective presentations and program updates.
      • Ability to work in a dynamic and fast-paced environment.
      • Must have good verbal, written and interpersonal skills.
        • Comfortable using collaboration tools such as Slack and Teams.
          • Proficiency in Microsoft Office applications.Minimum Qualifications:
            • BA/BS degree in business, marketing or other related field preferred, or equivalent experience.
              • 2-5 years of B2B product marketing experience for technology software and services.
              • Understanding of traditional and digital marketing concepts.
              • Experience in the healthcare industry preferred, but not required. This is a key role for CareCloud's marketing team with direct responsibility for achieving business results. This individual enjoys working in a growing, fast-paced environment, values team accountability and enjoys making a difference. EEO Statement: CareCloud is an equal employment opportunity employer Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. This position requires the ability to occasionally lift office products, equipment, and supplies, up to 20 pounds. ADA Statement: Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Keywords: MTBC, Miami , Product Marketing Specialist, Advertising , Miami, Florida

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