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Digital Marketing Analyst -

Company: AutoNation Headquarters
Location: Miami
Posted on: May 16, 2022

Job Description:

**Must be at least 18 years old to be considered.**
Overview:Position Summary:
This role is an integral part of our cross functional digital product team with the ability to partner in a highly collaborative agile development environment. The Digital Analyst will identify, test, and optimize website enhancements to provide strategic direction that is driven by data evidence.
What you will be doing:

  • Evolving our website strategy through personalization, testing and enhancement of customer journeys using strong analytical skills and a continual drive for improvement
    • Generating impactful insights from analytics and translating the results into clear recommendations with associated implications for the business
      • Creating, testing, and personalizing campaigns through their entire lifecycle including conceptualizing experiences, and tests, determining appropriate hypotheses, managing development and quality process as well as determining intended outcomes and defining success metrics to measure
        • Continuously monitoring and measuring test and experience effectiveness in order to regularly deliver analysis, data pulls, reporting, and result based presentations
          • Managing scopes, timelines, and deliverables on multiple concurrent projects while working with a variety of internal teams as well as vendors
            • Becoming an expert on our personalization and testing platform and managing its upkeep and maintenance
              What you will bring to the table:
              • Bachelors' degree in Marketing, Business, Technology, or other related field of study preferred or equivalent combination of education and work-related experience.
                • 2-4 years of digital experience, preferably in e-commerce or digital business, to guide projects and make improvement recommendations.
                  • Experience identifying trends and drivers, performing exploratory data analyses, and presenting views that will provide visibility into experience and program performance
                    • Experience using enterprise digital analytics tools (i.e. Adobe Analytics, Google Analytics, Coremetrics, etc.) to drive actionable insights
                      • Experience executing A/B testing and personalization strategies with engines such as Dynamic Yield, Optimizely, Adobe Target, etc.
                        • Ability to work in a fast-paced, environment with cross-functional teams including design and development. Working knowledge of HTML/CSS and working in agile development environments are pluses
                          • Excellent listening, written and verbal communication skills
                            • Self-motivated and flexible with the ability to shift gears and priorities quickly based off business needs while meeting deadlines consistently
                              • Able to work efficiently on a team as well as autonomously
                                • Being forward-thinking with great planning, project management and problem-solving skills while being resourceful and "having a can-do attitude"
                                  • Have an innate curiosity to understand "why and how" to proactively identify and suggest changes and improvements

Keywords: AutoNation Headquarters, Miami , Digital Marketing Analyst -, Advertising , Miami, Florida

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