Marketing Specialist

Company: Glanz Aesthetics
Location: Miami
Posted on: August 6, 2022

Job Description:

Social Media / Marketing Specialist GLANZ Aesthetics- Miami, FLDo you love skin care, BOTOX and lasers? Are you passionate about educating others about beauty and wellness? Are you accomplished, intelligent, detail oriented, and interested in helping others? Then you want to be part of our team.GLANZ Aesthetics is looking for a motivated, energetic and innovative Social Media Specialist to join our team.We are a high-end and unique Medical Aesthetics Clinic in Doral, Fl that provides top of the line concierge aesthetic services. We are different from other med spas in Miami and our medical practitioners and staff provide the absolute best experience to our patients.We want to hire someone to identify, design and execute marketing campaigns to boost engagement in our social media, educate potential clients and inform our audience about our products and unique services.The candidate should be able to manage the company's social media accounts and post original content. Brainstorm campaign ideas and monitor various social media platforms such as Facebook and Instagram. Also analyze analytics to gauge the success of the campaigns and discuss them with the GLANZ Marketing Team.Key Duties:

• Social Media Community Management- Assist with streamlining company social media accounts (e.g. Facebook, Instagram, Twitter, LinkedIn, YouTube, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.- Increase the number of followers we have by following and engaging with potential clients and candidates.- Monitoring and replying to comments from candidates and clients in other social media platforms (initially under supervision).- Posting on a daily basis on both Instagram and Instastories on content acquired at the office by the candidate or given to you by the owners or marketing team.- Build social media likes by approaching potential clients and candidates through other social media channels and email marketing campaigns.- Work with staff to implement other channel-specific campaigns through YouTube or other channels.- Create brand awareness and make our standout on social media so clients want to come in to see why we are different and better!
• Plan for a monthly social media, editorial, marketing and blogging calendar. Determine what campaigns are working on our social media channels based on analytics and which ones should be adjusted.
• Drive awareness of our new blog posts by posting the articles into forums and groups. Upload and manage company blog posts in WordPress (initially under supervision from a director and content will be given to the candidate at first while they learn about the field).
• Help create video content to post on You Tube.
• Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel and each age group).
• Understanding and monitoring social media analytics to adjust campaigns accordingly.
• Email Marketing Campaign using MailChimp
• Have experience with Canva, Planoly, Hootsuite among other useful tools to create our own marketing content.Qualifications:

• 1+ years of previous Social Media Marketing Experience (Required)
• College Degree
• Bilingual
• Strong organizational skills
• Ability to thrive in a fast-paced environment
• Live near Doral, Fl or the Miami, Fl areaSchedule:
  • Day shift- 6-8 hour shifts
  • Full Time
  • Flexible hours
  • Occasional weekends and evenings for eventsBenefits:
    • Opportunities to grow and expand as the practice grows.
    • Employee incentives including aesthetic complimentary services and discounts. Client referral incentives. Family/Friends discounts.
    • PTO, Clinical Education stipend available after 1 year of working Full Time.Work Location: One locationJob Type: Full TimePay: $18-22.00 per hour based on experience

Keywords: Glanz Aesthetics, Miami , Marketing Specialist, Advertising , Miami, Florida