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Senior Media Planner

Company: Republica Havas, LLC
Location: Miami
Posted on: September 22, 2022

Job Description:

The Media Planner assists the media team with executing paid -media strategies and programs that are a part of a larger, integrated plan -that is focused on meeting overall Client business goals. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid programs. The Sr. Planner assists with reporting, ongoing campaign optimization, deck preparation, and defining overall KPI's and goals per channel.

  • Responsible for managing end-to-end paid media engagements involving campaign strategy, planning and implementation
  • Conduct research to establish media objectives, strategies and tactics for cross-channel campaigns
  • Analyze relevant channels, develop budgets and flowcharts and recommend tactical implementation and timing
  • Develop and maintain media plan updates and campaign documents including media plans, flowcharts, budgets, insertion orders, vendor lists and reports to ensure high level of accuracy
  • Develop and present comprehensive media plans to internal stakeholders and clients
  • Partake in RFP responses and new business opportunities
  • Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events Basic Qualifications
    • Minimum of 3 years of experience in Planning and Buying
    • Familiar with media planning (e.g. Kantar, MRI, ComScore), web analytics (e.g. GA360) and ad serving (e.g. Campaign Manager) tools
    • Experience with media planning and activation across channels (e.g. Social, Search, Display)
    • Able to present internally and externally
    • Must be passionately in tune with the latest social media developments, online behaviors, and trends.
    • Proven ability to manage multiple tasks while working independently.
    • Possess a strong attention to detail.
    • A strong sense of urgency and commitment to get the job done quickly and with high quality.
    • The ability to communicate, both written and verbal, with people at all levels of an organization. Professional Skills Requirements
      • Proven ability to build, manage and foster a team-oriented environment
      • Proven ability to work creatively and analytically in a problem-solving environment
      • Desire to work in a data driven environment
      • Excellent communication (written and oral) and interpersonal skills
      • Excellent Google suite and presentation skills
      • Excellent leadership and management skills
      • Ability to take complex solutions and make them simple to explain and digest
      • Attend weekly & monthly media team meetings and client meetings as needed
      • Present recommendations and campaign reporting to clients Experience Candidate experience should include:
        • Experience involving paid social buys, including but not limited to Facebook, Instagram, LinkedIn, and Twitter a plus
        • Experience involving programmatic buys on DV360 a plus
        • Ability to work in a fast-paced environment
        • Demonstrating resourcefulness, creatively using resources to proactively solve problems and get the job done
        • A passion for keeping up with the latest media trends
        • Attention to detail; demonstrates a high degree of accuracy
        • Excellent organization and time management skills; ability to prioritize workload and multi-task Roles and Responsibilities include:
          • Media Planner is responsible for day to day campaign management in support of client goals
          • Supports Supervisors and Planners in developing a strategic approach across client businesses
          • Develop, maintain, and execute proposals for paid social media campaigns across different platforms
          • Implement pre, during and post campaign optimization strategy planning and discussions with Supervisor
          • Familiarity with pixel generation, UTM parameters, and third-party ad tracking as it relates to campaign set up and reporting
          • Identify trends and key insights for campaign reports. This can include bi weekly, monthly, wrap-up etc.
          • Responsible for maintaining budget sheets, trafficking instructions, creative allocations, budgets/billing discrepancies, and make-goods
          • Budgets pacing tracking
          • Campaign optimizations
          • Budget and bidding allocation across platforms
          • Activating social media buys from within the agency's platforms
          • Make optimizations based on campaign performance
          • Test and give recommendations on new platform features
          • Manage multiple projects simultaneously while meeting deadlines.

Keywords: Republica Havas, LLC, Miami , Senior Media Planner, Advertising , Miami, Florida

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