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Marketing Strategist (Remote CST or EST)

Company: Cprime, Inc
Location: Miami
Posted on: September 22, 2022

Job Description:

An Alten Company, Cprime is a global consulting firm helping transforming businesses get in sync. Cprime is the partner of choice for Fortune 100 companies looking to achieve value and agility. We help visionary business leaders compose solutions, execute implementations, and exceed against business goals. With our key partnership recognitions, including Atlassian Platinum, AWS Advanced, and SAFe Gold partner, our industry-leading software and services work in synergy to deliver transformations. Cprime is headquartered in the San Francisco Bay Area with offices in Cary (NC), Los Angeles, and outside Philadelphia. We are also growing our global footprint in Canada, United Kingdom, Ukraine, and India.

COVID-19 UPDATE: Employment or contracting with Cprime is conditioned on proof of full vaccination against the COVID-19 virus. Cprime will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process.

The successful Marketing Strategist is data-driven and creative with proven experience in developing, strategizing, and executing marketing campaigns. This role will work closely with the Demand Generation Manager to optimize channels including email, display advertising, SEO, lead generation, and PPC to drive demand across our solutions. This role excels at collaborating with other departments, including Sales, Delivery, and Product, to create a cohesive plan that produces results. As a Marketing Strategist, this role is responsible for the breakdown of those plans into tasks and projects, execution of campaign creation, and evaluation of overall campaign success.

What you will do:

  • Conducting research and gaining insights to develop strategies to produce demand through marketing efforts and advertising campaigns.
  • Executing marketing tasks, campaigns, and projects that produce measurable results.
  • Evaluating the effectiveness of campaigns by measuring, reporting, and analyzing marketing data.
  • Strategizing and executing evolving test channels for reaching new target audiences, increasing conversions, and improving lead quality Conducting product research and translating information into messaging that appeals and engages audiences.
  • Reporting on metrics and budgets for marketing campaigns and initiatives to ensure that they are effective and within the scope.
  • Maintaining relationships with internal stakeholders to provide transparency on marketing campaigns and increase collaboration between departments.

    Skills and Qualifications:
    • Completion of a four-year degree; preferable major or concentration in Marketing or Communications.
    • Minimum 3+ years of experience in B2B marketing.
    • Minimum 1+ years experience using Marketo as a marketing automation tool.
    • Minimum 1+ years HTML and/or CSS knowledge and experience.
    • Experience writing compelling marketing copy across multiple channels and content types.
    • Effective project management, organization, and attention to detail, with the ability to multi-task and pivot to meet deadlines.
    • Motivated self-starter with a positive attitude.
    • Strong written and oral communication across all levels of the organization.

      What will give you a step up:
      • Hands-on experience working with Jira and Confluence.
      • Hands-on experience working with Salesforce.
      • Experience with the Adobe Design Suite including Photoshop, Illustrator, and InDesign.

        What We Believe In

        At Cprime we believe in facilitating social justice action internally, in industry, and within our communities. We believe part of our mission is to expand the minds, hearts, and opportunities of our Cprime teammates and within the broader community to include those who have been historically marginalized.

        Equal Employment Opportunity Statement

        Cprime is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

Keywords: Cprime, Inc, Miami , Marketing Strategist (Remote CST or EST), Advertising , Miami, Florida

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