Search Marketing Specialist

Company: Next Level SEM
Location: Miami
Posted on: September 24, 2022

Job Description:

Next Level Marketing is looking for a Paid Search Marketing Specialist to join our full-suite agency team! You will be responsible for building, managing and optimizing campaigns for clients in different verticals.
This person will work in our Paid Advertising department while working cross-functionally with other Digital Marketing Departments to execute digital campaigns, monitor performance, report, and communicate client results. This person will have the ability to make thorough presentations that are both informative, visually appealing, and data-centric.
The role requires the applicant to be analytical, customer-centric, and with a strong background in Pay-Per-Click/Google Ads. This person must have proven experience in devising and implementing digital marketing strategies, compiling and analyzing analytical data, and working with industry-related 3rd party research. A background in digital marketing and/or specialized expertise in SEO, PPC, Social Media, Content Development, and/or other aspects of online marketing. Expertise in online marketing strategies ranging from creative ideation, shifting traffic, and meta-search inventory marketing is a critical component of this role.
Essential Responsibilities Include:

• Implement and manage PPC/Google Ads (Search, Display, Shopping, Video) campaigns.
• Complete daily maintenance tasks for assigned clients.
• Confirm the monthly allotted budget for your assigned clients is not under or overspending.
• Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement, and conversion goals in mind.
• Meet weekly and/or monthly with clients to ensure their main KPIs are being met.
• Daily email and phone correspondence with clients.
• Updating/maintaining project management tasks in our project management platform Asana.
• Ensure proper tracking set up via Google Tag Manager, Google Analytics, etc.
• Create Paid Search strategy programs for new campaigns or account structures based on objectives.
• Produce detailed analysis of PPC campaigns, using performance data to extract key learnings to improve and inform future strategies on a weekly, monthly, and quarterly basis.
• Manage bid strategies and optimization efforts at the account, campaign, and ad group levels to drive increased account performance.
• Conduct keyword & competitor research to determine the potential of products and services.
• Perform analysis of market strengths, weaknesses, opportunities, and threats.
• Development and implementation of innovative marketing campaigns.
• Analyze historical data to create comprehensive strategies for new and existing clients.
• In-depth understanding of tracking implementation and Google Analytics data.
• Complete monthly reporting via Google Data Studio.
• Perform analysis of client's Web property analytics and other data to determine the customer's campaign performance using key performance indicators
• Provide recommendations to internal teams and clients on the appropriate Digital Marketing campaign components and budget requirements.
• Perform ad-hoc reporting on an as-needed basis to identify performance gain or loss including mid-campaign review on performance with suggestions to optimize campaign and upsell.
• Ability to work cross-functionally with department implementation teams, such as design, content, social, paid, and local to implement recommended changes.
  Core Competencies & Character Attributes:
  • Initiative: Highly motivated, a tactical thinker who works well independently
  • Proactive Attitude: Identifies areas of opportunity
  • Adaptability: The ability to work within a fast-paced atmosphere
  • Positive Attitude: Must be a team player with a collaborative spirit and a passion for success
  • Creativity: Imagination and ability to solve difficult marketing objectives
  • Dependability: Responds to requests for service and assistance
  • Teamwork: Balances team and individual responsibilities
  • Communication: Effectively communicates with internal departments
  • Time Management: Is able to complete all job requirements in the allotted time
  • Work Ethic: Displays an organized and results-oriented approach, and motivation to perform without extensive direction
  • Accuracy: Displays high quality of work and level of accuracy
  • Resourceful: Exercise patience as needed and demonstrate an effective problem-solving ability
  • Accountability: Punctual, reliable, and takes ownership of actions
  • Integrity: Trustworthy and ethical with relation to communication and business decisions
    Main Qualifications & Preferred Experience:
    • Bachelor's Degree in Advertising, Marketing, Business, or another related field.
    • 3-5 years of experience in Paid Search Marketing.
    • Certifications in Google Ads Search, Display, Mobile & Shopping.
    • Comprehensive understanding of Google Merchant Center and the setting up of product feeds.
    • Certifications in Bing/Microsoft Ads.
    • Certifications/Experience in Amazon Seller & Vendor Central a plus.
    • Agency experience is very helpful.
      Additional Information:
      • Working Hours: Monday - Friday 9 am - 6 pm
      • Salary DOE
        Work is performed in our Miami Office (NO REMOTE WILL BE CONSIDERED) environment with a normal administrative/creative/agency environment.

Keywords: Next Level SEM, Miami , Search Marketing Specialist, Advertising , Miami, Florida