Omni-Channel Media Director
Company: Santander Holdings USA Inc
Posted on: January 27, 2023
Omni-Channel Media Director
Miami, United States of America
WHAT YOU WILL BE DOING
The Omni-Channel Media Director will facilitate the development and
execution of a comprehensive media strategy for the Company and all
of its affiliated entities.
Additionally, the Director develops, implements and evaluates all
marketing policies in accordance with business strategies and
Key organizational responsibilities for the Omni-Channel Media
- Serve as a key thought leader for Santander Bank NA's paid
media ecosystem driving the acquisition vision and strategy with
the Head of Digital Marketing.
- Focus on acquisition, conversion, loyalty and a differentiated
omni-channel experience. In this capacity, forge strong working
relationships with the Head of Digital Marketing, Social Media lead
as well as the other partners and stakeholders.
- Working across all platforms, leverage data to develop targeted
marketing campaigns that enhance the brand, reflect current
consumer trends, and anticipate where the consumer is going.
- Lead the continuous enhancement of all Santander Bank NA
consumer facing media properties
- Oversee the effectiveness of the media plans and optimization
- Tracks and manages media budgets and execute applicable
programs against it.
- Develops and executes media strategies and plans. Identifies
and develops key insights into clients, the marketplace,
competitors, macro tends and market opportunities.
- Analyzes marketplace trends and customer data to identify
opportunities for growth, defines targeted customer segments and
associated messaging, optimization of media and mix for optimal
performance and conversion.
- Establishes, implements and ensures that bank is armed with
relevant media venues, tools, affiliate partnerships, etc to
support in achieving our growth targets. Ensures alignment to our
branding standards throughout product lines, promotional materials
- Create media strategies that are cohesive, consistent, and
engaging. Grow and upgrade organizational capabilities in
digital/social and seamlessly integrate marketing campaigns across
all consumer touchpoints. Understand consumer journeys and shifts
in online behavior as well as competitive activity.
- Work with cross-functional partners in Marketing, data and IT
to define an acquisition strategy that reflects evolving consumer
behavior and leverages data, business analytics, and digital
technologies including social media and mobile platforms.
- Maintains current knowledge of marketing techniques of
- Manages the marketing services team that executes media
strategies in support of business lines marketing plans.
- Manages the implementation of customer acquisition campaigns
via all media channels (Broadcast, Digital, Social, print, OOH,
- Executes campaigns within budget. Maintains communication plans
for marketing/communication initiatives within budget.
Qualifications: To perform this job successfully, an individual
must be able to perform each essential duty satisfactorily. The
requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
Education: Bachelor's Degree or equivalent work experience
Work Experience: 9-12 years ; Marketing
5+ years managing media strategies
Skills and Abilities:
Ability to foster a positive and motivating work environment,
encouraging feedback and innovation.
Strong analytical, prioritizing, interpersonal, problem-solving,
and presentation skills.
Ability to work with and influence senior management.
Ability to develop and execute effective marketing campaigns.
Comfortable in a highly collaborative environment, with the ability
to work within a team and in a matrixed environment.
Must have excellent professional presentation skills, and the
ability to interact and engage all levels of
Ability to regularly evaluate workload and prioritize projects.
Diversity & EEO Statements: At Santander, we value and respect
differences in our workforce and strive to increase the diversity
of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, genetics, disability, age, veteran status or any
other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as
sitting, standing and walking.
Employer Rights: Employer Rights:This job description does not list
all of the job duties of the job. You may be asked by your
supervisors or managers to perform other duties. You may be
evaluated in part based upon your performance of the tasks listed
in this job description. The employer has the right to revise this
job description at any time. This job description is not a contract
for employment and either you or the employer may terminate at any
time for any reason.
Masters of Science (MS) English
Primary Location: Miami, Florida, United States of America
Other Locations: Florida-Miami
Organization: Santander Bank N.A.
Keywords: Santander Holdings USA Inc, Miami , Omni-Channel Media Director, Advertising , Miami, Florida
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