Manager, Field Marketing (Remote)

Company: ANSYS
Location: West Palm Beach
Posted on: March 20, 2023

Job Description:

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better. The role of the Manager, Field Marketing is to lead the field go-to-market and pipeline generation efforts for Ansys throughout a specific, major sales region. The successful candidate will be a seasoned marketer with a growth mindset who can effectively collaborate with sales and manage expectations to drive results. This role is responsible for aligning with direct sales leadership , developing strategies and plans to meet pipeline goals, leading the regional field marketing teams, and working closely with the global marketing leadership to align go-to-market plans with key objectives, messages, and campaigns. Key Duties and Responsibilities

• Work with the global marketing team, product marketing and sales management to build a strong marketing plan within the specific region and GTM segments, in order to support the planned business growth
• Create a highly impactful viral marketing organization driven by in person or virtual events, social and other digital marketing tactics for Ansys simulation products
• Drive marketing automation expertise across the region, with emphasis on lead nurturing, lead scoring, lead database management and sales enablement
• Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting
• Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting
• Drive Ansys brand and PR initiatives across the region, in collaboration with the corporate Marketing Communications team and Field Marketing Managers
• Lead a team of high-performing individual contributors, including Field Marketing Managers and Specialists to consistently deliver on key priorities Minimum Education/Certification Requirements and Experience
  • Bachelor's degree in Marketing, Business or closely related field
  • A minimum of 7 years' experience in marketing/demand generation or field role - with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 3 years in a people manager role
  • Extensive experience with marketing automation systems to successfully drive demand generation programs
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
  • Must have budget management experience and financial analysis skills
  • Demonstrated results in improving sales pipeline/funnel and conversion ratios
  • Excellent verbal and written communication skills, as well as interpersonal skills
  • Flexible to travel at least 25% Preferred Qualifications and Skills
    • An MBA or other advanced degree is a plus.
    • Proactive, self-starter with drive to build first class operations function
    • Strong manager and leader who is able to operate autonomously yet still be highly collaborative and resourceful
    • Inherently driven to deliver results with a sense of urgency to achieve
    • Ability to think strategically, but also have exceptional attention to detail in execution
    • Superb interpersonal skills to represent the ANSYS brand, quickly forge strong relationships with partners & stakeholders- internal & external
    • Direct experience and understanding of working with business intelligence tools and other data cleansing and reporting tools
    • Strong reporting and analysis skills with ingenuity to provide scalable reporting. Experience with BI tools highly desirable
    • Plans, organizes, schedules, and budgets in an efficient, productive manner while remaining focused on key priorities
    • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations, IT
    • Ability to earn trust through performance and relationship-building
    • Prior experience working in a technical business setting with engineers or in engineering simulation is a plus ALIGNING YOUR VALUES TO OUR SOLUTIONS At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:
      • Customer Focus
      • Results and Accountability
      • Innovation
      • Transparency and Integrity
      • Mastery
      • Inclusiveness
      • Sense of Urgency
      • Collaboration and Teamwork ENGINEERING YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics. At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines. Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies. For more information, please visit us at We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team. Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Keywords: ANSYS, Miami , Manager, Field Marketing (Remote), Advertising , West Palm Beach, Florida