Lead, Creative Digital

Company: One United
Location: Miami
Posted on: March 20, 2023

Job Description:

The OneUnited Bank Marketing & Social Media Dept. is looking for an experienced, innovative, strategic creative leader who has led powerful creative and social media campaigns. You will inspire and drive pivotal change while developing and executing world-class, effective creative strategies for a range of digital channels, including email, web, direct mail, display, video, and social media channel content; broadcast TV and OOH when deemed necessary. You know the formula for developing brand-building, breakthrough creative social media campaigns that drive results, on target, and on brand. You will keep the social media team ahead of the content curve and help build future creative talent and leaders. What you'll do

• Lead and inspire the team to develop strategically grounded, insight-driven creative and social media editorial calendars.
• Empower and inspire full-time associates and interns through coaching and help them develop in their careers.
• Collaborate with the VP, Marketing & Social Media, VP, Customer Success, enterprise strategists and internal business partners to understand consummate needs, positively influencing creative, social media strategy and the customer experience.
• Demonstrate expert knowledge of graphic design (Adobe Suite expert), advertising and social media trends and translate business intent into creative strategies and executions that market financial products/services effectively.
• Demonstrate an understanding of the intended audience; interprets market research and tests results; uses findings to focus targeted marketing messages.
• Establish the corporate Brand book and Style guide in adherence with the OneUnited Bank brand identity and unique story/vision.
• Build and maintain relationships with a network of cross departmental groups (CIO, COO, customer service, finance, legal, etc.) to anticipate and proactively address obstacles and establish brand creative & social platform footprint as a strategic thought partner.
• Present and influence with a convincing and inspiring style to increase buy-in and open the door for new and emerging opportunities across the creative and social media landscape.
• You'll ensure designs and content reflect consistency while elevating the brand image and company ideals.
• You'll effectively communicate and govern both creative & social media strategy throughout the organization.
• -You'll use segment research and journey mapping to inform and influence creative and social media strategy, including the customer experience (B2B/B2C).
• You'll work within extensive design systems that are the single source of truth for all team members and include all the elements that allow our team to efficiently design, maintain, and develop creative and digital assets to support our marketing strategy.
• You'll lead and present design concepts & prototypes with leadership teams, collaborating to achieve project goals and social media strategy.
• You'll effectively represent social media and advertising design concepts and the supporting rationale to non-design partners with finesse and diplomacy. Who you are:You want to be an EVIDENCE-BASED SOCIAL MEDIA & CREATIVE WHIZ who...As an INDIVIDUAL:
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve. As a LEADER:
    • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
    • You deeply invest in understanding the humans around you.
    • You say what needs to be said and work hard to find the right words.
    • You're an expert. You also know when you're not and need to find one.
    • You use all this - to make things happen, create amazing work and inspire others. KNOWLEDGE/SKILLS:Basic Qualifications
      • Bachelor's degree or military experience
      • At least 4-5 years of experience leading creative teams including professional development
      • At least 4-5 years of experience leading integrated marketing campaigns Preferred Qualifications
        • 4 or more years of experience as a Creative or Social Media Lead
        • Experience at a large in-house or agency creative team
        • Experience marketing financial products and services across social platforms with a track record of both quantitative and qualitative results. WORKING CONDITIONS/PHYSICAL EFFORT:
          • Responsibilities sometimes require working evenings and weekends, sometimes with little advanced notice.
          • No regular travel required, but periodic travel is necessary. -The Bank is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary. - OneUnited Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. Salary Range: $60,000-$70,000 Annual Compensation / $2307.69 - $2692.30 Biweekly

Keywords: One United, Miami , Lead, Creative Digital, Advertising , Miami, Florida