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Copywriter (Marketing and Advertising)

Company: Software Resources
Location: Miami
Posted on: May 28, 2023

Job Description:

Software Resources has an immediate job opportunity for a Copywriter for a major cruise line in the Port of Miami, FL. 12+ month contract On-site Monday to Thursday, Remote on Fridays. Portfolio Required. Looking for advertising and marketing samples POSITION SUMMARY: Responsible for devising, writing and pitching advertising copy from conception to completion for use in digital, print and broadcast media. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The copywriter position lives within the company's Creative Services team, focusing on campaigns and deliverables to support the Marketing and Sales departments. Works closely with Traffic, Graphic Designers and other members of the Creative team, as well as Sales & Marketing Account Executives for project completion. ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Concept and write ads, flyers, direct mail and other forms of print collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media.
  • Partner with department graphic designers to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.
  • Drive brand consistency through ongoing development and implementation of brand guidelines for copy.
  • Ensure timely release of new creative campaigns and deliverables..
  • Provide copy direction and support to other internal client teams (Sales, Marketing, etc).
  • Review final material and suggest improvements as needed.
  • Partner with any external agencies to drive asset development and final approval.
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

    Required Skills:

    • Excellent copywriting, editing, and proofreading skills.
    • Knowledge of English grammar and punctuation. Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
    • Familiarity with print & online media. Knowledge of web writing and SEO best practices.
    • Software experience in Mac and Windows applications including Word and PowerPoint. Working knowledge of visual design programs considered a plus.

      Required Education: Minimum of BA in English, Journalism, Advertising, Marketing or related field Required Years of Experience: 2-5 years writing experience in advertising or related field

Keywords: Software Resources, Miami , Copywriter (Marketing and Advertising), Advertising , Miami, Florida

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