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Marketing Analytics Developer

Company: Kforce Technology
Location: Miami
Posted on: May 28, 2023

Job Description:

Kforce has a client seeking a Marketing Analytics Developer in Miami, FL. Responsibilities:

  • Design and develop highly visual, interactive, and layered Marketing Analytics solutions using Tableau and DOMO
  • Responsible for the construction of basic to advanced SQL (Oracle/SQL Server) and basic PLSQL that provide the necessary data to support the business and feed our Marketing platforms including CDP
  • Responsible for data preparation, data blending, and creation of data models/sets using applications such as Alteryx
  • Create data models for marketing performance by aggregating marketing datasets across multiple marketing publishers and success outcomes of visits, leads and bookings
  • Envision and automate data extraction process across the multiple sources
  • Write basic to advanced SQL that provide the necessary data to support the business and feed our dashboard platforms
  • Triage requests, gather user requirements and ultimately facilitate ad hoc report/data requests with a quick turn-around time and/or develop production reports originating from the Data Warehouse to be used by the business for ongoing analytical and operational needs
  • Define and document processes, best practices, and strategies for existing and future reports and business rules, optimizing business efficiencies as it relates to process improvement
  • Responsible for the education of users on available reporting platforms
  • Design test plans, including definition of test cases and the creation of detailed solution test scripts; Work with other teams and vendors to explore methods for automation of testing; Audit and analyze application data, when requested by management
  • Act as a liaison between business users, management, and application system IT support
  • Maintain documentation of database workflows, requirements, policies, and procedures as they relate to Marketing Analytics Reporting

Keywords: Kforce Technology, Miami , Marketing Analytics Developer, Advertising , Miami, Florida

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