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Marketing Intern, Latin America (Subsidiaries & Export)

Company: LVMH Fragrance Brands
Location: Miami
Posted on: May 28, 2023

Job Description:

LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons : Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products. Joining LVMH Fragrance Brands means being continually inspired by our couture heritage, it means being part of a positive transformation where your entrepreneurial spirit can flourish, it also means being empowered and being beautifully creative while raising the standards of operational excellence shared by the entire LVMH Group. Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE. Join us and DARE to be entrepreneurs of beauty ! Internship: Marketing Intern, Latin America (Subsidiaries & Export) Company: LVMH Fragrance Brands (Givenchy & Kenzo) Location: Miami, FL Hybrid: 2 remote days per week Full-time Internship opportunity INTERNSHIP OVERVIEW: The LATAM Marketing team ensures the success of both Givenchy and Kenzo in the region composed of 3 subsidiaries (Mexico, Brazil and Argentina) and 16 export markets where we sell thru agents. The intern will support the Marketing Team and will report to both the Export Marketing Manager who is responsible for developing the 360 marketing strategy and the Digital Manager who is responsible for managing social media, e-retail and influencers strategy. The ideal candidate is a detail-oriented & agile team player able to multi-task and perform duties in an efficient and timely manner. ESSENTIAL DUTIES AND JOB RESPONSIBILITIES: Trade:

  • Support Marketing Manager in the approval process of trade animations, OOH and PR events following corporate guidelines of both brands.
  • Prepare hot news and launch reports to send to HQ by consolidating qualitative feedback, photos of executions, rankings, sell out results and competition photos of all markets.
  • Translate, prepare and send blotter books to agents for retailer's presentations. Marketing Events:
    • Coordinate and execute full year events plan including but not limited to Annual Brand Manager Seminar, Annual Marketing Convention and 4 to 5 internal launch events.
    • Support in the creation of suppliers for the execution of marketing events
    • Create and track POs for the payment of invoices to suppliers E-Retail:
      • Coordinate and supervise all e-retail sites in the region: legal conditions, approvals and corporate requests.
      • Support Brand Managers/Digital teams with asset requests and asset approvals.
      • Ensures guidelines from E-Retail Global team are followed and implemented.
      • Assist the integration of E-Retail assets (copy, packshots etc.) into, reviews and optimizes product range. Social Media:
        • Creation of monthly social calendar for our key retailers following corporate guidelines CRM:
          • Help with the creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate
          • Maintain and plan communication calendar, including segmentation recommendations
          • Work closely with other marketing department team members to develop and analyze ongoing reports which yield qualitative and quantitative trends
          • Maintain an A/B testing roadmap while regularly sharing out clear performance/test results, best practices and key learnings to management and internal partners
          • Propose and implement tactics to engender loyalty within the customer base, including top spenders. Influencers:
            • Supports Influencer team with Influencer activations, campaign briefings and reporting. SKILLS AND QUALIFICATIONS:
              • BBA in Marketing preferred.
              • Strong team player.
              • Effective project management skills.
              • Excellent organizational, interpersonal, critical thinking & communication skills.
              • Strong computer skills (PowerPoint, Excel, Word).
              • Product knowledge and sensibility to luxury & prestige beauty.
              • Fluent Spanish and English / French is a plus.
              • Applicants must be currently authorized to work in the United States for any employer.

Keywords: LVMH Fragrance Brands, Miami , Marketing Intern, Latin America (Subsidiaries & Export), Advertising , Miami, Florida

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