Digital Marketing and Content Specialist

Company: Carnival Corporation & plc
Location: Miami
Posted on: November 18, 2023

Job Description:

Job DescriptionSEEKING DYNAMIC DIGITAL MARKETING ROCKSTAR to join our amazing Carnival Trade Marketing team. We are seeking creative thinkers with big ideas, a can-do spirit and an 'I've got this' attitude to be Carnival's expert in social media, multi-channel content development and digital marketing for our B2B marketing channel focused on travel agencies who sell Carnival cruise vacations. Our audience includes top travel agency brands such as Expedia, Cruises.com, Dream Vacations, Cruise Planners and many more. Ideal candidate has 3+ years ad agency experience with a passion to transition to client-side work among an outstanding and FUN and innovative group of Carnival colleagues. ESSENTIAL FUNCTIONS MULTI-CHANNEL DIGITAL CONTENT

• Responsible for developing and updating 50+ content segments for very popular Travel Advisors onboarding/training program
  • Develop video + voiceover segments spanning Brand overview, Carnival guest overview, Sales programs, Marketing tools and more.
  • Position is responsible for collaborating with internal SMEs for scripting and content accuracy, creative design of deliverable, and posting to Carnival's digital library.
  • Plays key role in managing relationship with 3rd party tech/hosting platform to ensure customers have flawless access to content 24/7.
  • Responsible for proposing additional multi-use/multi-channel opportunities to share content beyond onboarding platform.
  • Leads end to end development of Carnival Fleet Brochure and Carnival Ship Guide. The -80 page Fleet Brochure, a high-value marketing piece, and Ship Guide are delivered digitally. The Fleet brochure is also delivered printed.
    • Leads ad agency relationships to prioritize content, oversee design and copy development.
    • Leads all market research - qualitative and quantitative - with travel advisors to ensure brochure exceeds audience expectations.
    • Provides comprehensive analysis on cost estimates considering page counts, paper quality, and print costs.
    • Manages relationship with print vendor.Supervises color proofing and final printing (on site) for final production.
    • Creates and executes Carnival Ship Guide for travel agent channel that drives brand knowledge.
    • Evaluates and makes recommendations for new e-brochure delivery platforms to grow electronic adoption of brochure. ONLINE MARKETING
      • Develops and executes design and content strategy for GoCCL.com (Carnival's travel agent website) and Carnivalmeetings.com (site dedicated to charters/large group sales).
        • Manages homepage merchandising strategy to ensure that product and promotional content is aligned with company priorities. Owns content calendar and collaborates with creative services team to create assets.
        • Website ownership includes creation of landing pages, content updates and content/banner scheduling via content management system Sitecore.
        • High-level of ownership and autonomy to deliver innovative design and content that ensures website is supporting travel agent community to deliver incremental sales. NOTE:position does not oversee reservations/booking portion of GoCCL.com; only focuses on product/programs/marketing content sections.
        • Creates and executes engaging online contests for the travel agent channel that drive brand interest and knowledge.
          • Collaborates in ideation process to introduce new content ideas
          • Owns project briefing and ongoing project management with ad agencies and supervises all content development with agency partners.
          • Past examples (sharing links as reference) have included Carnival Bingo https://bit.ly/3NOeyRt and Carnival Word Search SOCIAL MEDIA
            • Leads end-to-end social efforts for Facebook.com/Carnivaltrade.
            • Owns content strategy, content design, posting/scheduling, and comment management to ensure high reach and engagement.
            • Leads social advertising strategy and calendar to maximize impact.
            • Collaborates with Carnival's consumer marketing social team (Facebook & Instagram) to identify relevant content, share design and copy as needed for cross-team impact.
            • Collaborates with Trade Marketing Creative Services team to deliver final creative + videos to bring strategy to life.
            • Owns Facebook contest/mini-game program including concepting, ad agency collaboration on T&C and prizing.
            • Work closely with SVP Global Sales and Marketing, Adolfo Perez to create content that represents SVP's vision and strategy for the page and the Global Sales organization overall.
            • Creativity, Innovation, New ideas and an EXCELLENT project management are key to success in this area! REPORTING/ANALYTICS
              • Leads insights and reporting for all projects and programs under Specialist's supervision
              • Proactively identifies opportunities to expand and improve programs and channels in their area CARNIVAL SALES COMMUNICATIONS
                • Acts as primary communications liaison between HQ teams and Carnival's remote sales teams
                • Manages internal 'Sales Alert' comms to ensure marketing/product/program content is distributed clearly and in a timely way to remote sales colleagues OTHER PROJECTS AS ASSIGNED BY MANAGEMENT
                  • We are a highly collaborative team and rely on each other to exceed our goals as a team
                  • We may have occasional projects or tasks beyond those identified and may ask for your support - but you can be sure it will be FUN and IMPORTANT work and you'll always learn a ton of new things while doing it! Less than 25% non-shipboard travel likely QUALIFICATIONS
                    • Bachelors + 3 years experience preferred; will consider Associates + 5 years experience
                    • Advertising agency experience preferred - with both account management, design experience, and project delivery
                    • Experience in travel/hospitality segment a plus
                    • 3+ years of previous experience (or associates degree + 5 years' experience), preferably with an advertising agency
                    • Experience in both project/account management and creative design
                    • Microsoft Office required including excellent PowerPoint + advanced Word and Excel skills. Adobe Photoshop intermediate knowledge needed. Content Management System (Sitecore/WordPress) knowledge preferred, but not required.
                    • This role requires a real go-getter that has outstanding ideas + technical/design experience + excellent project management to ensure flawless execution. The role offers tremendous opportunity to design and lead major projects across the digital marketing arena with high visibility to senior leaders at Carnival. Candidate must demonstrate a high level of ownership and drive, ability to handle multiple tasks concurrently, meet tight deadlines, and focus on highly detailed projects. Experience managing cross-functional projects and working with a variety of colleagues with different backgrounds is a must. Strong verbal and written communication skills required.Experience working with senior executives highly valued as the position interacts with high-ranking executives at both Carnival and our largest Travel agency accounts. Must be flexible and comfortable with changes in direction and working in a fast-paced environment. Previous travel/hospitality industry experience a plus but not necessary. #LI-GS1 #LI-Hybrid The range for this role's base salary is $51,600 - $75,300. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
                      • Health Benefits:
                        • Cost-effective medical, dental and vision plans
                        • Employee Assistance Program and other mental health resources
                        • Additional programs include company paid term life insurance and disability coverage
                        • Financial Benefits:
                          • 401(k) plan that includes a company match
                          • Employee Stock Purchase plan
                          • Paid Time Off
                            • Holidays - All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.
                            • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
                            • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
                            • Other Benefits
                              • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
                              • Personal and professional learning and development resources including tuition reimbursement
                              • On-site preschool program, wellness center, and health clinic at our Miami campus About Us In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters! Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
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Keywords: Carnival Corporation & plc, Miami , Digital Marketing and Content Specialist, Advertising , Miami, Florida