Marketing Manager, Dive North America
Company: Aqualung Group
Location: Miami
Posted on: April 24, 2024
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Job Description:
POSITION OVERVIEW The Marketing Manager, Dive NA will strategize
and plan all North American marketing initiatives, retail
strategies and brand activations in the Dive business channels.
Primary responsibilities will be to create and execute the NA GTM
strategy by brand throughout our commercial channels, physical
engagements and marketing mediums. This plan will reach and
influence trade partners and consumers. Their deep insights to
consumer behavior will steer the creation of retail and event
experiences that capture attention, educate, inspire and drive
people to action. They will participate in global strategy creation
by representing the North American consumer and customer through
high quality briefs, quantifiable market data and qualitative
surveys. They will scope, develop and deploy regional marketing
tactics and activations that effectively launch new products,
campaigns and initiatives. The Marketing Manager, Dive NA reports
directly to the Director of Go-To-Market, North America. This
position will serve as a liaison with Sales, Product, Operations
and Finance. This position is required to travel 10-15%.
ACCOUNTABILITES Create, develop and execute NA marketing strategy,
GTM calendar, media plans, retail strategies and brand activities,
seasonally Brief and lead the development of all regional marketing
collateral and sales tools. Identify, scope and develop retail and
point of purchase assets - leading with key accounts/channels.
Define, track and analyze KPI's on initiatives. Be customer centric
- bring insights to the internal teams and work perspectives into
marketing plans. Develop annual clock (calendar) coordinating key
go-to-market milestones in alignment with Product Creation Process.
Become the Dive Channel market expert focusing on consumer needs,
purchasing behaviors, retail experience, etc. Work closely with
Global Brand teams to ensure NA market is represented, global
strategy is being deployed and general collaboration. Digital
emphasis - drive brands forward with a focus on digital experiences
on DTC, key accounts etc. Create paid media plan maximizing reach
to consumers and budget. Create/share marketing activations with
internal and global teams to highlight NA activations. Drive
on-brand donations and/or sponsorships, local ambassadors. Receive,
initiate, track, route and publish content and projects. Stay up to
date on industry standards, trends and developments. Lead by
example with professionalism, feedback and mentorship. Understand
company's goals and objectives. Make timely and ethical decisions
both systematically and under pressure.QUALIFICATIONS BS or BA
required Strong business acumen, global minded, decision maker
Proficiency and working knowledge of current social media tools
Aptitude for learning new technology Detailed oriented - can jump
into data and analyze Excellent writing and communication skills --
able to build credibility with the customer and your teammates B2B
and B2C experience Excel at cross-group collaboration, creative
thinking, problem solving and have a bias for action EDUCATION &
EXPERIENCE Bachelor's degree required, preferably in marketing or a
related field. Equivalent of 7+ years of progressively responsible
experience in Events, Public Relations, or Marketing. At least 5
years of experience in a high pace, deadline driven environment.
Strong commitment to customer service essential. Knowledge of
customer service principles and best practices. Experience working
for an Outdoor Industry consumer products company or Active outdoor
lifestyle brand highly desired. Familiarity and interest with
Aqualung Group's core consumers - Swimmers, Divers, Kayakers and
water enthusiasts a plus. A personal interest in water-related
recreational activities including swimming, snorkeling, diving,
kayaking, and boating. PHYSICAL/ENVIRONMENTAL/MENTAL DEMANDS
Located in a professional office environment and at times a
warehouse environment. This position requires working at a keyboard
and remaining stationary for long periods of time. The employee
constantly operates a computer and other office equipment.
Repetitive movement of arms, hands and fingers. The employee needs
to occasionally move about the building (including entering offices
and the warehouse), and position self to access file cabinets,
office equipment, etc. This position frequently communicates with
others and must be able to exchange accurate information. This
position must have close visual acuity to perform tasks safely. The
employee may frequently need to lift, carry or otherwise move and
position objects weighing up to 10 pounds and occasionally up to 25
pounds*. The position requires the employee must remain
professional and composed under pressure resulting from a multitude
of duties and situations which must be handled simultaneously. The
employee must maintain control in deadline situations, be quick to
think and respond with appropriate judgment. *The employee is
required to lift and carry items or objects, with or without
carrying handles, in a correct manner. Proper lifting and carrying
technique training will be provided by Aqualung upon request.
ACKNOWLEDGEMENT The above statements are intended to describe the
general nature and level of work performed by the person assigned
to this position. Essential duties and responsibilities are
intended to describe those functions that are essential to the
performance of this job (including physical requirements). An
incumbent must be able to perform all the essential duties and
responsibilities described above. An employee holding this position
will be required to perform any other job-related duties as
requested by management. All requirements are subject to reasonable
accommodation in accordance with state and federal law.
Keywords: Aqualung Group, Miami , Marketing Manager, Dive North America, Advertising , Miami, Florida
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