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Lamborghini Retail Marketing Specialist Senior

Company: Volkswagen Group of America
Location: Miami
Posted on: January 14, 2018

Job Description:

Role Summary

The Retail Marketing Specialist Senior role is integral to Lamborghini---s desire to create cohesiveness among the entire dealer network while ensuring that all dealers actively, effectively and according to CI/CD, market the products. The Retail Marketing Specialist Senior role is responsible for conceptualizing, planning, and executing Automobili Lamborghini America---s retail campaigns, as well as managing and analyzing the effectiveness and spending of the dealer retail campaigns. The Retail Marketing Specialist Senior will work with individuals at all levels of the dealerships, including the dealer principal, the General Managers and Sales and Marketing personnel. Automobili Lamborghini America is a small team and as a result the role must bring out-of-the box thinking, challenge the status quo and be able to contribute at all levels of the organization and within the dealerships.

This position is home-based, located in the Miami, FL area.

Role Responsibilities

  • Conceptualize, propose, plan, execute and analyze retail marketing campaigns and events (corporate and dealer) to ensure increased leads, sales and loyalty

  • Effectively manage the dealers in your assigned region (approximately but not limited to 16 to 17 dealers)

  • Conceptualize, propose, plan, execute and analyze tactical campaigns to support sales and aftersales activities

  • Manage and lead key loyalty and sales events, such as Monterey Car Week, Winter Academy, Summer Academy and the Lamborghini America Giro

  • Create opportunities and activities to increase showroom traffic & sales leads

  • Maintain, monitor and control allocated budgets

  • Monitor, suggest and improve dealer marketing capability and efficiencies able to convince dealers that they need to become more effective in their marketing activities

  • Lead and ensure perfect CI/CD standards at dealer level and all corporate activities throughout assigned territory

  • Oversee and lead the implementation of marketing activities and prospecting / sales / loyalty events

    • Motor shows in region

    • Super Trofeo support (Lamborghini one-off race series)

    • New Showroom Openings

    • New Product Launches

    • All dynamic event implementation and coordination

    • Lifestyle events

    • Loyalty activities

    • Create, analyze and report on lead status

    • Complete, distribute and present finding in post event reporting with a comprehensive analysis of the campaign or event. Ability to defend approaches and strategies.

    • Creation and production of official communications to dealer network

    • Process invoices, PO---s --- all financial reporting pertaining to the region assigned

    • Plan and present at Dealer meetings, conferences and trainings

    • Budget creation, optimizations and management

    • Other ad hoc duties as assigned


      • 6-8 years of client side marketing experience with 4-6 years of ESS automotive marketing experience


        • Analytical and conceptual thinking --- using logic and reason, creative and strategic
        • Communication skills --- interpersonal, presentation and written
        • Computer savvy --- Power Point & Excel critical
        • Integration --- joining people, processes or systems
        • Team management skills
        • Influencing and negotiation skills
        • Problem solving
        • Able to handle high pressure / stressful environments
        • Understands corporate and social protocol
        • Self-motivated
        • Flexibility and open-minded

          Required Specialized Skills

          • Project & Event Management
          • Ability to conceptualize, execute and analyze retail campaigns & initiatives
          • Handling marketing agency side experience
          • Ability to multi-task
          • Strong organizational skills and attention to detail
          • Analytical and reporting skills
          • Creating formal presentations
          • Ability to effectively communicate and assert necessary actions convince

            Desired Specialized Skills

            • Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries

              Required Education

              • Bachelor---s Degree in Business, Marketing, Communications or related field

                Desired Education

                • Master---s Degree in Communications or Business

                  Work Flexibility

                  • Will include nights and weekends
                  • Travel could be up to 70>

                    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.


                    Keywords: Volkswagen Group of America, Miami, Lamborghini Retail Marketing Specialist Senior, Advertising, Miami, Florida

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