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Brand Manager

Company: Kforce Finance and Accounting
Location: North Palm Beach
Posted on: January 15, 2021

Job Description:

RESPONSIBILITIES:Kforce has a client seeking a Brand Manager in North Palm Beach, FL. Summary: As a Brand Manager, you will be supporting our Brand, and you will focus on driving commercial plans that deliver results. In this role, you will create the future with us as we achieve results through collaboration, powered by the diversity of perspectives from team members. Key Tasks: * Brand Planning - Management of annual brand planning process and tactical plan development to support strategy* Consumer Insights - uncovered deeply probed consumer insights to support the Brand vision, strategy, plan, or innovation* Brand Positioning - understanding how to position a brand using tools available and developing creative briefs to develop advertising (Omni Channel - Traditional & Digital)* Execution - communication and promotional plans with excellence using project management tools* Lead cross functional teams with marketing projects - new product launches, innovation, and promotional programs* Development and Execution of Innovation and Marketing Programs - Bring ideas through the cycle from inception to in market execution and activation including packaging, public relations, media, and creative agency management* Support field sales with sales presentations, sales materials, distribution drives, and developing new business* Business Management - In this role you will have ownership of tracking and effectiveness tools, budgeting, forecasting, reporting and product P&L management. Understand and monitor competitive landscape and adjust plans accordingly* Problem Identification and Solution Management - Leveraging the 4 P's of marketing to diagnose a problem, recommend a solution and execute a successful plan to remedyJob Requirements:REQUIREMENTS:Characteristics for success: * Entrepreneurial, speed to market with fast and new changes to improve performance, ability to work in ambiguity and with less process, fast processor of information, multi-tasker, and can manage own projects to completion* Resourceful, strategic, self-confident, and analytical* Positive, welcoming & collaborative* Autonomous in nature and can thrive in the trenches or in front of leadership* Highly analytical with a sense for solving problems with solutions that others may not realize exist* Naturally curious and constantly looking for ways to innovate beyond status quo* Cultivates positive energy in one's self and others* Sees the value in being part of a strong team and wants to take part in building oneKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.SDL2017

Keywords: Kforce Finance and Accounting, Miami , Brand Manager, Executive , North Palm Beach, Florida

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