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Senior Director of Healthy Living Programming

Company: YMCA of South Florida
Location: Miami
Posted on: February 25, 2021

Job Description:

Senior Director of Healthy Living Programming The YMCA is now hiring a Senior Director of Healthy Living Program in Miami. Under the direction of the VP of Operations, the Sr. Director of Healthy Living Programming is responsible for the management and supervision of corporate health partnerships to ensure enrollment and participation in healthy lifestyle programming. This position will provide center leadership including program development, virtual services, and member engagement and /or incentives (challenges). In addition, the position is directly responsible for the management and oversight of the Downtown Miami YMCA healthy living department. This YMCA is the hub of corporate wellness programming for the organization and "incubator" for strategic health and wellness initiatives. The Sr. Director of Healthy Living Programming will facilitate the implementation of working relationships between YMCA partners and the Downtown Miami YMCA to ensure optimal service and communication for healthy living programs and events throughout the community. This individual will provide direction, measurement and accountability to the operational activities of the healthy living and program staff with the objective of maximizing growth, while providing "best in class" group fitness programming for the Downtown YMCA and South Dade YMCA. This position is responsible for the standardization of Group Fitness in Miami including but not limited to, conducting program audits, teaching classes and launching new group fitness programming for the association. The position is responsible for providing a positive member experience and driving program participation and revenue growth. Essential Functions:

  • Effectively plans and executes strategies that support healthy living, program and engagement plans that ensure that program revenue grows. Position will focus on corporate wellness, programs, and outcomes.
  • Monitors program analytics to include trend analysis and assure corrective action plans are in place to avert any downward trends.
  • Ensure fidelity and outcomes in all disease prevention and healthy living programs.
  • Implements personal training and small group training growth strategies that support retention of existing members.
  • Develops and implements Wellness/Healthy Living staff training programs focused on core wellness programs such as: small group training and group exercise classes, new member onboarding, customer service, and new staff orientation.
  • Create and manage systems for billing and collection, 3 rd party reimbursement and corporate contracts.
  • Assist in providing for program sustainability of disease prevention and return to health programs through annual campaign contributions, grants, and sponsorships.
  • Develop Association practices to retain and grow corporate wellness contracts.
  • Grow membership through improving the conversion of referred participants to members.
  • Support centers in the implementation of prevention and return to health programs.
  • Assists with leadership and provides staff support to the Association Strategic Plan.
  • Shares responsibility for adherence to and development of the department budget, in consultation with the VP of Operations.
  • As necessary, provide grant oversight ensuring outcomes and supervising staff and volunteers.
  • As necessary assist with management and reporting of grant programs (participation, quality, data collection, record keeping, statistical reporting, documentation of expenses, invoicing and outcomes).
  • Build strong relationships with grant, health care, and community partners.
  • Shares responsibility for the retention and growth of programs and initiatives.
  • Assists in monitoring safety in all areas.
  • Shares responsibilities for program supervision, public relations, planning and marketing promotions.
  • Provides direct leadership to specific programs (areas) as assigned.
  • Assists with Annual Campaign, along with other campaigns, and initiatives as needed.
  • Involved with other community groups in identifying and responding to community needs and issues.
  • Fosters a climate of innovation and resolves problems to ensure member satisfaction.
  • Coordinates with marketing efforts to maximize enrollments.
  • Coordinates program registration, including logistics to support phone, walk-in, and web registration.
  • Recruits, hires, trains, develops, and holds accountable key wellness staff as needed. Reviews and evaluates staff performance.
  • Utilizes critical thinking skills to measure, evaluate, and make recommendations on all marketing plans and strategies for both the organization and family centers and develop analysis reports to reflect return on marketing investments.
  • Works closely with HR and senior leadership to evaluate, recruit, and select healthy living staff.
  • Plans, schedules and leads Downtown Miami and South Dade YMCA Centers' Group Ex Instructors.
  • Coordinates with the business office as necessary on financial transactions.
  • Builds external market position by locating, developing, defining, negotiating, and closing business relationships.
  • Organizes events for the YMCA of South Florida as assigned.
  • Represents and promotes the YMCA at community events.
  • Works closely with the VP of Operations to ensure delivery of the Association quality standards and protocols. Job Requirements:
    • Bachelor's degree in related field preferred or equivalent combination of education and experience.
    • Minimum 5 years of supervisory experience in customer service, operations and service delivery models.
    • Strategic planning and tactical execution experience with proven significant results / outcomes.
    • Minimum of 5 years' experience with supervision of budget exceeding $300,000.
    • Demonstrated record of accomplishment with healthy living programming and development of strategic partnerships.
    • Proficient with Microsoft Office products (MS Word, Excel, PowerPoint).
    • Excellent interpersonal; able to relate and communicate effectively to diverse groups of people from all social and economic segments of the community.
    • Excellent public relations skills, including the ability to develop presentations.
    • Must be able to work flexible hours including evenings, weekends, and holidays.
    • Ability to relate Ability to respond to safety and emergency situations.
    • Bi-lingual, English and Spanish, a plus. Position Profile
      • Dynamic individual with outgoing, energetic and collaborative personality.
      • Strategic and visionary approach to work.
      • Analytical, organized, driven by attaining results.
      • Innate ability to develop and motivate staff by a setting example, coaching, and mentoring them.
      • Emotionally mature, able to initiate, conduct and navigate difficult conversations with individuals at all levels.
      • Enjoys working with members of all ages.
      • Comfortable with public speaking. As a condition of employment, you will be required to submit to and satisfactorily clear a thorough Level II fingerprinting background screening. The YMCA of South Florida is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment because of race, color, religion, gender, national origin, sexual orientation, political affiliation, age or disability.

Keywords: YMCA of South Florida, Miami , Senior Director of Healthy Living Programming, Executive , Miami, Florida

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