Manager, CRM/SEO, US Latin

Company: Sony Music
Location: Miami
Posted on: April 9, 2021

Job Description:

As CRM/SEO Manager, you will plan and execute strategies onsite/offsite for optimization and keyword expansion and research that measurably impact fan acquisition, fan retention, and fan lifetime value contribution in context of opt-in contact databases associated with both the US Latin roster and the US Latin label. What you'll do:

• Build and manage direct fan relationship, having a "fan-first" mindset for Sony Music US Latin, by developing, testing and optimizing targeted communications relevant to fan's interests.
• Consistently think about elements of value that build the fan relationship, and its long-term value to the organization across all products.
• Plan, manage and execute multi-channel CRM marketing campaigns as well as lifecycle marketing campaigns.
• Develop customer segmentation strategies and govern the contact strategy across each group to ensure optimum customer experience is balanced alongside maximum revenue return.
• Plan, develop and implement our SEO strategy working towards organic search optimization and ROI maximization while also performing thorough keywords research to identify key SEO KPI's. Who you are:
  • You have experience with Salesforce, Mailchimp, SMS, bot mobile push, HTML email creation and build processes.
  • You are thoughtful, data informed, and have an artist sensitive approach to cross promotion of musical products and content.
  • Knowledgeable of a variety of CRM and analytical technologies, systems and processes (i.e. Conductor, Screaming Frog, MOZ, Google Analytics, WebTrends) as well as basic understanding of database table design and structure.
  • Strong analytical abilities and passion for leverage data and analytics in a marketing capacity.
  • Strong knowledge Digital Marketing activities such as SEM, website usability, remarketing/retention, and display media optimization. What we give you:
    • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
    • A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
    • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
    • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
    • We invest in your professional growth and development
    • Winter recess (Christmas through New Year's) Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Keywords: Sony Music, Miami , Manager, CRM/SEO, US Latin, Executive , Miami, Florida