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Business Strategy & Market Insights Manager

Company: Frida
Location: Miami
Posted on: January 16, 2022

Job Description:

Role Overview

Frida is looking for a Business Strategy & Market Insights Manager to join our strategy team based in Miami, FL. Reporting to the Director of Business Strategy & Performance, the Business Strategy & Market Insights Manager will guide the evaluation, prioritization and implementation of growth initiatives and product development roadmap. The right person will bring expertise in analyzing data, extracting insights from the data, and developing a strategic roadmap for market, channel, and portfolio expansion. The selected candidate will have experience building business models and uncovering insights to build & implement strategies to drive growth & optimization. The Business Strategy & Market Insights Manager will work with teams throughout the company to evaluate, prioritize and implement growth initiatives for the company's growth.

Core Responsibilities
Maintain a scorecard on consumer, macrotrend, distribution, category and competitive insights and data to guide the development of brand, market, channel + portfolio expansion strategies
Lead the cross-functional team in the prioritization of opportunities for the next gen of Frida products based on the size of the opportunity and ease of execution
Recommend optimal product pricing reflecting market research, competitive intelligence, and performance analytics for product launch across all channels
Collaborate cross-functionally to routinely evaluate the performance of products in market to refine expansion plans, pricing, and maximize market penetration
Conduct deep dive analysis into distribution and portfolio expansion opportunities
Develop competitive intelligence routine reports to inform leadership of industry trends, and competitive insights

Qualifications & Skills
Bachelor's degree in Business, or other related field
3-5 years of related experience in analytics or strategy; CPG, Management Consulting, or Investment Banking experience ideal
Strong project management experience and demonstrated ability to lead multiple cross-functional projects concurrently to completion
Demonstrated analytic chops, with the ability to design and interpret financial models to facilitate opportunity evaluation and priority setting
Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
Strength in problem solving and organization
Strong in all Microsoft Office solutions, especially Microsoft Excel, as well as visualization tools
Capable of prioritizing work according to business need and strategy
Self-starter who can prioritize, organize and manage multiple projects simultaneously with high attention to detail and quality
A sense of urgency to quickly, decisively, and efficiently resolve business issues
Strategic thinker who brings fresh thinking and works well with ambiguity
Quick learner who is comfortable working with large data sets to solve unique and complex problems
Strong project manager who can take a concept from the ideation stage to resource planning and day-today management
Familiarity with Power BI, Tableau or other data visualization software preferred
Capable of prioritizing work according to business need and strategy
Superior analytic skills and financial modeling capabilities
Ability to connect disparate sets of data and synthesize insights from data into a comprehensive strategy
Proven ability to work independently with minimal guidance
Capable of building strong and trusting cross-functional relationships
Excellent communication skills

About Frida

At Frida, we are on a mission to prepare all parents for the everyday unfiltered realities of parenthood by creating simple yet genius solutions to age-old challenges. Over the past 7 years, the Frida Baby brand, built from the trust we created with the cult-favorite Nose Frida, the SnotSucker, has launched over 100 items - and has spurred the recent launch of Frida Mom. Today, Frida Baby holds over a 60% share of its main category and can be found in over 35,000 stores throughout the US - including Target, Walmart, BuyBuy Baby, Nordstrom, CVS, Walgreens and of course Amazon. Plus, the brand can now be found in over 20+ countries worldwide. This past spring, Frida Baby was named Fast Company's Most Innovative Companies driven by our commitment to providing parents with both product innovations and real, honest messaging.


At Frida, we are dedicated to fostering an engaging, collaborative, and innovative environment for our employees. Our benefits include, but are not limited to:
Flexible paid time off
Generous and flexible paid parental leave
Exclusive employee product discounts
Comprehensive health, vision, dental insurance options
401k participation
Companywide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it's getting together for our annual Fam Jam bash or giving back to our community through a day of service
Weekly wellness programming including but not limited to manicures, yoga, & meditation
Learning & development opportunities for professional and personal growth

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Keywords: Frida, Miami , Business Strategy & Market Insights Manager, Executive , Miami, Florida

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