Company: Norwegian Cruise Line Holdings Ltd.
Posted on: January 16, 2022
Drives strategy, execution and innovation across all paid linear /
traditional touchpoints, including but not limited to TV and Audio.
Responsible for translating big picture business challenges into
linear / traditional media solutions measured by a variety of KPIs
including revenue, conversions, leads, and traffic.
Partner with management to drive media agency planning and
Work closely with media agencies and department management in
developing budgets, audience strategy, and tactics across all
linear / traditional media touchpoints.
Work closely with agencies to ensure media reporting is accurate
and delivers actionable insight and optimizations in a timely
Assist with monthly / quarterly financial accruals.
Elevate performance analysis to leadership, distilling all
measurable metrics into contextually relevant business impact.
Develop and direct media testing roadmaps across TV and Audio, with
pointed focus on increasing revenue and driving innovation.
Collaborate with cross functional teams and the Senior Manager,
Digital Media in the development and usage of data infrastructure
through AdTech products, as it relates to media implementation
(CDP, LiveRamp, API integrations, etc.).
Ensure optimal consumer experience across purchase journey where
Media is a touchpoint, while working with internal stakeholders
including eCommerce, Analytics, Promo, and Product.
Maintain in-depth knowledge of media landscape and trends,
championing bold and creative ideas.
Provide Point of Views (POVs) related to potential partnerships or
sponsorships when applicable.
Ensure accurate and timely budget management across all media
Assist upper management in developing and implementing both long-
and short-term strategies.
Perform all other job-related functions as assigned.
KNOWLEDGE AND EXPERIENCE:
Bachelor's Degree in Business, Marketing or related field; and or
any equivalent combination of relevant work and education
Minimum 5 years' -of media agency or related experience in linear /
traditional media planning and buying. Minimum 2 years' -experience
in a role leading others.
KNOWLEDGE & SKILLS:
Robust knowledge across TV / Video and Audio landscapes.
Deep understanding of the overarching media landscape in relation
to their coordination and impact on day-to-day performance.
Excellent written, oral and presentation skills, with a natural
ability to understand complex media topics and translate them in
both technical and user-friendly language.
Proven experience in navigating ambiguous situations & challenges
that require extensive cross functional team collaboration.
Developed skills in research and analysis.
Meticulously organized and process oriented, with experience
managing and maintaining project timelines.
Proficiency with tools & platforms including iSpot, Kantar and
Experience delivering results in fast paced environment. High level
of energy and enthusiasm to learn and grow.
Keywords: Norwegian Cruise Line Holdings Ltd., Miami , Media Manager, Executive , Miami, Florida
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