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Media Manager

Company: Norwegian Cruise Line Holdings Ltd.
Location: Miami
Posted on: January 16, 2022

Job Description:

Drives strategy, execution and innovation across all paid linear / traditional touchpoints, including but not limited to TV and Audio. Responsible for translating big picture business challenges into linear / traditional media solutions measured by a variety of KPIs including revenue, conversions, leads, and traffic.

Partner with management to drive media agency planning and buying.
Work closely with media agencies and department management in developing budgets, audience strategy, and tactics across all linear / traditional media touchpoints.
Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.
Assist with monthly / quarterly financial accruals.
Elevate performance analysis to leadership, distilling all measurable metrics into contextually relevant business impact.
Develop and direct media testing roadmaps across TV and Audio, with pointed focus on increasing revenue and driving innovation.
Collaborate with cross functional teams and the Senior Manager, Digital Media in the development and usage of data infrastructure through AdTech products, as it relates to media implementation (CDP, LiveRamp, API integrations, etc.).
Ensure optimal consumer experience across purchase journey where Media is a touchpoint, while working with internal stakeholders including eCommerce, Analytics, Promo, and Product.
Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.
Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.
Ensure accurate and timely budget management across all media channels.
Assist upper management in developing and implementing both long- and short-term strategies.
Perform all other job-related functions as assigned.

Bachelor's Degree in Business, Marketing or related field; and or any equivalent combination of relevant work and education experience.

Minimum 5 years' -of media agency or related experience in linear / traditional media planning and buying. Minimum 2 years' -experience in a role leading others.

Robust knowledge across TV / Video and Audio landscapes.
Deep understanding of the overarching media landscape in relation to their coordination and impact on day-to-day performance.
Excellent written, oral and presentation skills, with a natural ability to understand complex media topics and translate them in both technical and user-friendly language.
Proven experience in navigating ambiguous situations & challenges that require extensive cross functional team collaboration.
Developed skills in research and analysis.
Meticulously organized and process oriented, with experience managing and maintaining project timelines.
Proficiency with tools & platforms including iSpot, Kantar and Liveramp.
Experience delivering results in fast paced environment. High level of energy and enthusiasm to learn and grow.

Keywords: Norwegian Cruise Line Holdings Ltd., Miami , Media Manager, Executive , Miami, Florida

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