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Paid Media Campaign Manager

Company: Accenture
Location: Miami
Posted on: January 16, 2022

Job Description:

We AreThe Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agency-one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: .You AreA Paid Media Campaign Manager with a passion for leading digital marketing strategy and execution engagements. You will have deep knowledge of how to help clients get the most value from their media budget, channel synergies and the media landscape. Hands-on media buying expertise across search, social, programmatic, and content syndication is a bonus. You should have a deep understanding of consumer behavior across all media channels and an eye on the future of media. -Responsibilities:Develop integrated media strategies for B2B enterprise clients across paid search, paid social, display, content syndication, and video, aligned to desired business outcomes;Work with internal and external stakeholders to define goals, audiences, channels, content and creative, budgets and KPIs;Conduct audience research and perform competitive analyses using tools such as Comscore, Nielsen, SEMrush, and Kantar; -Collaborate with internal or external creative teams on ad concepts, imagery, and ad copy; -Collaborate with data & analytics team to deploy cross-channel measurement frameworks and reporting to track performance and surface insights that inform optimizations; -Support day-to-day communication with clients; -Oversee and direct campaign managers, ensuring flawless execution and optimization of campaigns; -Lead client meetings and business reviews, prepare the agenda or deck and ensure timely delivery of follow-up items; -Maintain strong relationships with key channels and platforms, nominating clients for betas and finding value-add opportunities; and,Monitor industry trends and provide proactive recommendations for testing or expansion.Basic Qualifications:Minimum 5 years' experience and proven success managing paid media campaigns across paid search, paid social, programmatic display and video;Minimum of 2 certifications between Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms;Preferred Qualifications:Bachelor's or MBA in Marketing or quantitative, test-driven field;Strong analytical skills and experience generating media reports;Familiarity with A/B and multivariate experiments, and passion for data analysis;Ability to think strategically and share recommendations & testing opportunities that improve account goals;Clear communicator, both oral and written, with strong presentation skills;High levels of integrity, autonomy, and self-motivation;Up to date with the latest trends and best practices in digital media.As required by Colorado law under the Equal Pay for Equal Work Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $62,640 to $143,900 and information on benefits offered is here. -COVID-19 UpdateThe safety and well-being of our candidates, our people and their families continues to be a top priority. Please be aware that Accenture roles in the US require all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process.What We Believe -We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. -Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.Read more hereEqual Employment Opportunity Statement - -Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, -religion, -or sexual orientation. -All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. - -Accenture is committed to providing veteran employment opportunities to our service men and women. -For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy StatementRequesting An Accommodation - -Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. - -If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an -emailor speak with your recruiter. - -Other Employment Statements - -Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. - - -Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. - -Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. - -The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. -SummaryLocation: WA - Seattle; FL - Miami; OR - Portland; ID - Boise; IL - Chicago; CA - San Francisco; TX - Houston; NY - New York; CO - Denver; MA - Boston; GA - Atlanta; TX - Austin; CA - Los AngelesType: Full time

Keywords: Accenture, Miami , Paid Media Campaign Manager, Executive , Miami, Florida

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