E-Commerce Director-Remote

Company: SNI Technology
Location: Miami
Posted on: May 15, 2022

Job Description:

E-Commerce Director-Remote in Miami, FL at SNI Technology We are looking for a smart, customer-obsessed, and analytical marketing ECommerce Director to help grow our Direct-to-Consumer company. We are seeking a creative and analytical ecommerce professional to help us drive customer acquisition and retention, consistent and significant revenue growth in our primary web-based sales channel, Shopify, and Amazon. The successful candidate will have a proven track record of delivering ecommerce results through digital channels (Shopify, Amazon) with the ability to plan from scratch and drive ideas from conception to execution. The Ecommerce Director will own the digital channels strategy and execution of digital programs that leverage 1st party data targeting capabilities to drive customer acquisition and retention. S/he will team up with creative, social, and digital partners drive the digital campaigns. This role is accountable for the full end to end program -setting the strategy, data and targeting, and measurement/analysis, using digital channel's suite of tools. The Ecommerce Director should be a competent professional able to grasp consumer behavior trends and translate these into revenue generating ideas. S/he should also be well-versed in specialized digital marketing concepts, principles, and tactics. Responsibilities

• Ecommerce Campaign Creation - Build campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copy writing.
• Ecommerce Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
• Establish detailed KPIs and metrics to track and report on performance of processes and programs and transform data into actionable insights and recommendations
• Leverage 1P data to improve our targeting capabilities (Shopify, Amazon, Google)
• Experience with data migration from old system to Shopify.
• Determine UX/UI improvements through analytics and testing and work with platform design to ensure execution
• Collaborate and partner with customer service, distribution, and logistics to drive performance and customer satisfaction throughout the sales cycle.
• Responsible for achieving key performance indicators ensuring the online business meets revenue goals.
• Study and optimize the metrics of the business: visits, add-to-cart, conversion rate, average order value, number of orders, total sales, gross margin, gross profit
• Implement conversion strategies, including but not limited to coupons, promotions, cross-selling, upselling, bundling, live-chat, loyalty programs and targeting strategies based on purchase history or browsing behaviors.
• Create conversion funnels for former, current, and potential customers based on the health, wellness and nutrition segment, and their product preferences.
• For e-Commerce purposes, maximize the use of marketing infrastructure tools-including email, CRM, web-analytics, customer support, and social media platforms Qualifications
  • 5+ years of ecommerce experience generating/executing large-scale campaigns across digital platforms with a track record of driving measurable customer acquisition, retention, and sales conversion.
  • Proven track record driving-up sales revenue, improving conversion rates, increasing average cart value and frequency of purchase.
  • Analytic and quantitative skills - ability to use data to develop, measure and optimize marketing programs.
  • Experience monetizing social and digital platforms.
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
  • Ability to work within a complex and rapidly changing environment.
  • Solid functional understanding of CRM and ECommerce; strong experience with creating and maintaining reports and dashboards.
  • Expert-level knowledge selling on Shopify and Amazon platform. -
  • Knowledge of digital marketing tools such as Facebook Business Manager, Google AdWords, Google Tag Manager, and Google Analytics a plus. Klaviyo is also a BIG +
  • Knowledge of HTML and SQL principles a plus.
  • Start-up and/or early-stage company experience a plus. Language Skills --- Bi-lingual in English and Spanish a plus. If you're interested in career opportunities, but not ready to apply, join our Talent Network to stay connected to us and receive updates on the latest job opportunities and company news.

Keywords: SNI Technology, Miami , E-Commerce Director-Remote, Executive , Miami, Florida