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Senior Paid Search Manager

Location: Miami
Posted on: May 16, 2022

Job Description: -is the fastest-growing hearing care company globally. We are driven by our belief that every person should hear well to live well. With our unique digital business model, we have changed the way hearing care is provided. We are a profitable global health-technology company with origins in Europe. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. In just 7 years we have grown our team from 2 to over 1,000 people. We work hard and play hard in 11 international locations from Miami to Seoul. We promise to ourselves: to define the future of hearing care, to never be corporate and to always live Day One. We are looking for a -Senior Paid Search Manager -to join our Customer Acquisition -in Miami or Denver. The position is a key role at, responsible for sizable revenue and pivotal to growth marketing. This is a unique opportunity for someone willing to roll up their sleeves and drive growth across digital properties, while playing a key role in expanding and develop comprehensive and innovative paid search strategies. Your responsibilities:

  • Plan, develop, and implement comprehensive paid search strategies for our North American channel to drive direct response and new user acquisition
  • Set up, steer, and optimize paid search campaigns incl. structure & matchtype strategy, negative keywords, ad optimization, attribution across keywords and devices, ad extensions, etc. in Google Ads and Microsoft Ads
  • Supervise the campaign performance by detailed analysis & optimize the campaigns for the target KPIs
  • Working with direct response advertising strategies to drive sales revenue and/or qualified lead
  • Provide regular reports, collect lessons learned and best practices, and provide recommendations with a scope further than only your own channels
  • Drive automation processes that help safe time on operational level and with reporting
  • Be an early adopter of betas and innovative ad formats as well as trends to integrate into our campaigns
  • Strategically perform A/B/n testing campaigns, ads/ assets, general tactics: identify hypothesis, measure, report and advice on future implementation of corresponding learnings
  • Analyze, merge and translate data from various data sources into actionable content recommendations
  • Stay up to date on paid media trends/innovations and look for ways to integrate them into campaigns Your profile:
    • 5+ years of experience working in paid search optimization. Solid knowledge of Google Ads, Google Display Network, Microsoft Ads. Complete understanding of search and display-specific key performance indicators to strategically measure and track program success - agency experience preferred
    • Proven experience working on high volume, performance-based, direct response marketing paid search and GDN accounts with large budgets - exceeding $300k per month
    • Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
    • Passion for and a constant eye on "the future of media" based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
    • Experience in lead generation (multi/deep funnel conversion settings) and the marketing specific differences compared to other verticals is a plus -
    • Highly organized with strong analytical and MS Excel skills
    • Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
    • A self-driven and reliable problem solver with a highly collaborative approach
    • Nice-to-have: Google AdWords/ Bing Ads certifications, Experience in Amazon search optimization What we offer:
      • An opportunity to work with happy and grateful customers every single day
      • A chance to shape the future of a health-technology leader
      • A unique content-driven, top-performing and family-type work culture
      • A high degree of autonomy and responsibility from day one
      • An open-minded and international working environment that fosters creativity
      • Excellent salary and benefits package with entrepreneurial incentives

Keywords:, Miami , Senior Paid Search Manager, Executive , Miami, Florida

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