Product Manager, US

Company: Establishment Labs
Location: Miami
Posted on: May 16, 2022

Job Description:

Job DescriptionSalary: Objective:Based on a customer-centric approach, the Product Manager is responsible for developing and implementing the US Marketing plan for the assigned product portfolio in alignment with the global marketing and digital strategy. This includes creating effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue while maintaining strong correlation with global messaging, digital and marketing strategy. Key to the success of the Product Manager is the ability to build successful partnerships with the US sales team, develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer, emerging trends or adjustments in corporate global strategy. Successfully developing and cultivating relationships throughout cross functional departments that support the US business is critical to success. Necessary Duties and Responsibilities Include the Following:

• Develop comprehensive US marketing and digital plan for assigned products strongly aligned with the global marketing and digital strategy.
• Prepare product forecasts in close collaboration with sales management, and based on customer/market trends and analysis. Analyze and regularly report on product usage trends.
• Analyze, revise and coordinate with manufacturing the necessary production forecasts for US needs.
• Responsible for traditional marketing deliverables such as pricing, messaging, branding, positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs related to the US market.
• Work closely with the global marketing team and global corporate office to develop sales and marketing assets such as brochures, advertising materials, training manuals, show materials and other collateral with input from Sales.
• Collaborate closely with the Market Development Team and Clinical Affairs team to gain an understanding of customer feedback and launch needs.
• Primarily responsible for all National Conferences/Society Meetings strategy and planning.
• Support US sales training and education with updated materials and communications on an ongoing basis.
• Analyze and report on a regular basis US market trends, sales and competitive information and its effect on the performance of the portfolio.
• Develop a strong understanding of the market and the competition. Act as an information resource to all functional areas. Identify key competitors, understand and analyze the competitive market environment.
• Pursue product line extensions, clinical studies and any other activities which would ultimately build the value of the product line and maximize product line earnings. Communicate effectively these needs to RDI and Clinical Affairs.
• Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
• Develop and expand technical knowledge necessary for product line management and customer interaction.
• Identify and propose new projects which will enhance the performance of the product line, broaden the offerings and maximize the product line profitability.
• Primary responsibility for collecting and summarizing voice of customer inputs on key performance indicators, competitive products and positioning, and market and sales opportunity.
• Primary marketing contact for product development engineers and RDI. Primary responsibility for representing marketing/customer on new product development teams to support the business.
• Perform other job related duties as assigned.Relationships and Roles:
  • Reports to Head of US Commercial Operations.
  • Coordinate with all departments of the company.
  • Participates in interactions with Key Opinion Leaders, Advisory Boards.Job Specifications:
    • Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering required; MBA is preferred, or equivalent combination of education, experience and training.
    • Requires a minimum of 5 years overall business experience in product or marketing management in the medical device industry. Demonstrated track record of managing products including meeting revenue and profit objectives.
    • Must have a high level of analytical skills and an ability to think strategically and translate strategy into effective tactics.
    • Must have a strong knowledge of brand strategies and developing integrated marketing plans.
    • Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook and Project).
    • Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
    • Requires excellent interpersonal skills and an ability to effectively communicate and relate well with sales professionals and customers.
    • Must exhibit strong teamwork and be adapt at working cross-functionally. Important Note: This job description includes the necessary aspects required to evaluate this job position. It should not be used as a comprehensive list of all responsibilities, skills or functions.

Keywords: Establishment Labs, Miami , Product Manager, US, Executive , Miami, Florida