Growth Marketing Manager
Company: Column Software, PBC
Location: Miami
Posted on: June 25, 2022
|
|
Job Description:
Job description
Column is looking to hire a Growth Marketing Manager to discover
and create new lead generation channels that meaningfully
contribute to our top of the funnel pipeline. The Growth Marketing
Manager will define, test, and iterate on a mixture of inbound,
outbound, partnerships and account-based strategies in order to
increase lead engagement and target account creation.
The role will initially report directly to our COO, Josh Hone, and
eventually report to our Head of Growth Marketing. You'll love this
role if you have a growth hacker mentality with the goal of making
a big impact on a mission-oriented company transitioning from its
early to growth stage.
What You'll Do
First Week: You will learn about Column's mission and vision, seek
to understand our existing product, channel, and field marketing
initiatives, and begin meeting folks on the team. We're a small
company that's growing quickly, so interpersonal rapport is
essential.
First Month: You will conduct research and a listening tour to
understand what is and is not working with our current lead
generation channels and historical tests. You will work with the
Revenue Operations team to determine a HubSpot structure for
tracking marketing generated leads (MQLs) and updating the MQL
acceptance process. You will reverse derive pipeline targets by
source from our top-line revenue goals and propose MQL targets per
quarter.
First Six Months: You will ideate, test, and iterate on at least
six (6) different potential lead generation channels across
inbound, outbound, partnerships and account-based marketing. You
will create at least two (2) new lead generation channels that
generate predictable top of the funnel pipeline
First Year: You will work with the Revenue Operations and Growth &
Partnerships leaders in order to determine a HubSpot structure and
build out dashboards that demonstrate marketing's contribution to
top of the funnel growth metrics. You will meet or exceed marketing
qualified lead (MQL) generation and target account creation goals.
You will be an impactful early marketing hire at a rapidly growing
tech start-up that believes we have the potential to be a
once-in-a-generation company.
Our Ideal Candidate
You have progressive experience in demand generation, growth
marketing, customer marketing or digital marketing or lifecycle
marketing (e.g., Demand Generation Analyst to Demand Generation
Manager)
You have worked on a team with at least one other demand generation
or growth marketing professional as a manager, peer or direct
report to understand what this function looks like at a slightly
larger scale (n+1)
You can describe a previous growth implementation or improvement
that you suggested, owned and can demonstrate the impact of on lead
generation goals
You are able to reverse derive MQL goals broken down by quarter
based on top-line revenue targets, conversion rates, and other
critical sales performance details
You are both creative with a willingness to try out ideas that have
never been done before (e.g., AirBnB offering free professional
photography services to new hosts) and data-driven with a results
oriented mindset
You have a strong desire to exemplify our operating principles - be
worthy of trust, do the hard work, never stop learning,
intentionally build community, and tell a better story.
Compensation and Benefits
Column is built on the belief that important information should be
accessible to the public. As such, we work hard to model this
behavior for potential Columnists by including our base
compensation in all job descriptions and making our full benefits
accessible online.
Base salary of $102,000, $120,000 or $150,000 per year commensurate
with experience, plus stock options and a 401k plan with a 5%
match
Healthcare, vision, & dental coverage for you and your
dependents
Unlimited (and encouraged) paid time off, and 16-weeks paid
parental leave
Multiple stipends for you to invest in a home office setup and
pursue wellness activities that make you feel healthy and whole
About Column
Column is the first collaborative public notice platform helping
publishers, governments, and legal services work together to inform
their communities. We are a remote-first public benefit corporation
with an in-person headquarters in Miami, FL.
To us, people are everything. Our current Columnists are wildly
talented people from around the globe. We support and challenge
each other. We address real problems that people face in their
communities. We believe that we have the potential to be a
generational company that will change the world as we know it. Will
you join us?
Keywords: Column Software, PBC, Miami , Growth Marketing Manager, Executive , Miami, Florida
Click
here to apply!
|