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Sr. Manager, Marketing Planning and Operations

Company: Royal Caribbean Group
Location: Miami
Posted on: August 6, 2022

Job Description:

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:The Sr. Manager of Marketing Planning and Operations reports to the Associate Vice President of Brand Marketing and is responsible for the Global Market Planning process engineered to ensure continuous improvement on marketing's strategic focus and improve collaboration across the department. The priorities for the role include leading regular alignment meetings with the Marketing Leadership team and communicating with the broader marketing organization to ensure channel and media efforts are coordinated, transparent, and optimal. This includes leading the Global Market collaboration to develop systems and plans that stem from the larger Market Planning calendar and align with local markets. The Sr. Manager of Marketing Planning and Operations also regularly maintains and communicates the Content Calendar to provide line-of-sight to channels on when toolkits, assets, and other creative deliverables will be complete. With the goal to create a transparent ecosystem of marketing activities, the Sr. Manager develops ideas and concepts to improve processes and better streamline operations and provide transparency. The Sr. Manager builds strong relationships with the Product Marketing and Product Performance teams, as well as Channel owners and the Marketing Leadership team.

Essential Duties and Responsibilities:

  • Regularly updates the Marketing Leadership team on upcoming priorities and project shifts on both Brand and Product calendars
  • Effectively sets agendas for key marketing stakeholder alignment meetings to enable full marketing channel and media optimization
  • Partners with the Product Marketing and Product Performance teams to create the high-level annual Market Plan for Marketing Leadership
  • Partners with the Brand and Product Marketing teams to ensure creative assets are delivered in timely manner for channels to effectively plan
  • Partners with Product Performance team to understand consumer and business trends to recommend prioritization shifts as needed
  • Maintains the Content Calendar to provide transparency and accuracy of toolkit, asset, and other creative deliverables.
  • Maintains the Market Planning calendar
  • Provides recommendations to improve omni-channel market consistency and back-of-house operations.
  • Drives content creation productivity by bringing ideas to better coordinate production efforts across various content teams
  • Manages required day-to-day tasks, including project tracking and timeline management, meeting coordination, and key stakeholder approvals
  • Develops presentations, recaps, and other materials for internal and external meetings
  • Creative problem solver and idea initiator in cross-functional teams
  • Work with a solid level of independence on new or unfamiliar projects of moderate complexity and quick turnarounds
  • Challenges current processes and leads special projects to iterate and improve cross-functional collaboration and integration within and outside of the marketing organization
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

    Qualifications, Knowledge & Skills:
    • Minimum of four years of relevant Marketing experience
    • Ability to analyze and clearly define marketing and consumer opportunities
    • Experience leading and influencing teams, ensuring alignment and integration
    • Independent project management experience: proven ability to lead a team of diverse individuals and ability to influence senior leadership and non-direct reports
    • Travel/cruise industry experience a plus
    • Undergraduate degree in Marketing, Business, Communications, or a related field
    • MBA preferred
    • Project Management certification and software and experience preferred
    • Possesses strong analytical skills and ability to think strategically
    • Has strong attention-to-detail, advanced written and verbal communication skills
    • Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
    • Ability to manage a network of interdependent priorities in a dynamic environment
    • Strong teamwork and interpersonal skills
    • Highly organized and motivated with a desire to outperform
    • Must have the ability to interface and maintain excellent professional relationships with a variety of internal and external audiences
    • Strong Microsoft Office proficiency, including Word, Excel and PowerPoint
    • Strong presentation skills

      We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
      It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
      All applicants who receive a conditional offer of employment will be required to comply with the Company's mandatory COVID-19 Vaccination Policy. The Company's COVID-19 Vaccination Policy requires all employees who work from the Company's offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company's human resources system on your first day of employment unless an accommodation has been granted.

Keywords: Royal Caribbean Group, Miami , Sr. Manager, Marketing Planning and Operations, Executive , Miami, Florida

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