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Director of SEM & PLA

Company: BEL USA LLC
Location: Miami
Posted on: August 6, 2022

Job Description:

Our Director of SEM and PLA is responsible for the development and implementation of BEL USA's SEM and PLA marketing strategies and campaigns. They work on behalf of BEL USA to ensure our company places in the top search results. The Director of SEM and PLA will apply search optimization, website techniques, as well as paid internet marketing methods such as pay-per-click (PPC) advertising.
Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whom performance of the function can be distributed).

  • Drive profitable growth through paid search and shopping campaigns. Leveraging all the tools provided by Google, including bid optimization, copy test, audience-based rules, and PLA feed optimization.
  • Pair complex data analysis with business intuition to succinctly communicate key insights to company leadership.
  • Research and implement methods to increase website traffic and search engine optimization to include comparing conversion rates by market and time of day, success of search terms and audiences, key word data, quality ratings, close-variant match logic, and A/B testing.
  • Manage hundreds of thousands of key words, seasonal nuances, and Google AdWords at scale.
  • Utilize smart bidding tools like Google's tROAS, Kenshoo, or Marin.
  • Proactively build tools and systems to streamline processes and make tasks easier.
  • Perform all other duties and or projects as assigned by a supervisor or manager.

    Experience/Knowledge Required:
    • Minimum of 5 years' experience with large scale paid search campaigns with Google SEM and/or PLA, required
    • Experience in close-variant match logic and A/B testing, required
    • Experience with Bing, Criteo, and SQL, preferred
    • Experience working with an e-commerce business, highly preferred

      Skill and Ability:
      • Detail oriented
      • Technology
      • Organization skills
      • Creativity and boldness
      • Mathematics
      • Communication Skills
      • Interpersonal Skills
      • Analytical skills

Keywords: BEL USA LLC, Miami , Director of SEM & PLA, Executive , Miami, Florida

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