VP of Marketing, US - Remote
Company: Plentific
Location: Miami
Posted on: August 7, 2022
Job Description:
Plentific is one of the fastest growing property technology
companies in the world, backed by renowned investors including
Brookfield, Highland Europe, A/O Proptech, Target Global and
Mubadala. We are headquartered in London, UK, with offices in
Germany, USA and Turkey. Our mission is to improve lives by making
property work better for everyone. We do so by streamlining how
repairs, maintenance and compliance services are delivered. Our
platform gives clients rich insight into management, operational
and performance data, helping them deliver their customer service
promise, while optimising supplier costs and adhering to their
environmental, social and governance goals.Come and be a part
of:
- A leading Proptech with a global footprint and an HQ in heart
of London's bustling centre
- A diverse, multicultural workplace with over 30 nationalities
amongst our employees
- A stimulating atmosphere and fast-paced growth led by our
recent $100m funding round
- A flexible work culture and a number of programmes built around
your physical and mental wellbeingDeveloping acclaimed technology
is only possible when we've got a great team on our side. Our
culture is open and empowering. If you are passionate and driven,
you will fit right in.plentific.com/careersThe RoleThis role can be
based anywhere across the East Coast of the US. We're looking for
an experienced marketing leader to join our team. Reporting to the
CRO, as our VP of Marketing in the US, you will be responsible for
building and managing a team of marketers across the US. This
leading role requires someone with the energy and skills to get
things done. Working closely with other members of the team you
will be the driving force behind growth marketing campaigns.The
marketing team supports everything we do at Plentific and is
constantly executing campaigns to grow our customer base. We are a
complex team that uses offline and digital marketing tools. We have
an established core team with expertise in ATL, PPC, SMM, CRO, SEO,
PR and eCRM.Responsibilities
- Set the overall marketing strategy for the business
- Execute our brand strategy, positioning the company as the
leading property management SaaS platform in the market
- Development of the team, including recruiting, hiring and
coaching new marketers. Our expectation is the team will double in
size over the next 12 months
- Develop innovative online and offline marketing strategies to
support Plentific's revenue goals
- Develop relationships with C-suite in various sectors to assist
in building a compelling, consistent value proposition for our
customers
- Proactive engagement internally with Sales and other teams
within the business, to ensure delivery of value proposition for
each customer
- Prepare and deliver quarterly and annual marketing plans,
driving strong execution
- Help build an effective marketing automation
infrastructure
- Periodically conduct user research to assess product market fit
and make recommendations to the management
- Prepare and maintain weekly performance reports providing
insightful commentaryRequirements
- Minimum of 10+ years experience in a marketing leadership
role
- Previous B2B and B2C SaaS experience critical
- Marketplace business experience beneficial
- Track record of building and managing a large team team and
budget
- Experience with coaching and developing team members
- Expertise in multiple marketing platforms and tools including
CRM platforms
- Experience selling > $150k in annual contract values will be
helpful
- Great strategic planning, organizational, and creative thinking
skills
- Knowledge of and insight into relevant market trends, with an
ability to think strategically
- Strong working knowledge of the company's products, competitive
products, and the market
- Passion for marketing, design perfection, brand building and
working in a startup environment
- Help with raising brand awareness for both our trade and
consumer audiences
- Ability to think out of the box with a can-do attitude to get
things done efficiently
- Excellent communication skills with ability to work with
multiple senior stakeholders
- Good academic background in marketing, economics, business
management or a related fieldBenefitsAs you can see, we have big
plans and are eager to grow our team of dreamers and doers to
achieve our vision of managing over 1 million properties through
our platform across various countries. You can help us shape the
future of property management. Here's what we offer:
- A competitive compensation package with a base salary and
potential quarterly bonus incentives
- 21 days annual leave per calendar year plus public
holidays
- Private medical insurance including optical and dental
- Life insurance
- Employee assistance program
- A remote-friendly working environment
- Company volunteering
- Learning and development fund
- Referral bonus and charity donation if someone you introduce
joins the company
- 401k plan - Plentific matches up to 4%
- Opportunities for US and international travel
- An inherently diverse culture with over 18 nationalities and 25
languages spoken
Keywords: Plentific, Miami , VP of Marketing, US - Remote, Executive , Miami, Florida
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