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Chief Marketing Officer

Company: Axxes Capital
Location: Miami
Posted on: November 25, 2022

Job Description:

Background:Axxes Capital LLC ("Axxes" or the "Company") is focused on revolutionizing private investing for individual investors with a specific focus on the under-served accredited investor market. Axxes Capital is planning the launch of a line of private investment (private credit and private equity) funds (the "Axxes Funds Series") specifically targeting the $25 trillion global accredited investor market with distribution exclusively through RIAs and independent broker-dealers.
Position Description:Axxes Capital is seeking a Chief Marketing Officer ("CMO") responsible for overseeing the planning, development, and execution of the Company's marketing and advertising initiatives. Reporting directly to the Chief Executive Officer, the CMO's primary responsibility is to oversee all aspects of the Company's marketing efforts in order to support the Company's sales and distribution efforts with the ultimate goal of increasing assets under management. The CMO will be responsible for developing and establishing the marketing strategy through market research, pricing, product marketing, marketing communications, advertising, education, and public relations.
Specific Job Responsibilities: - - - - - - - - -Develop and manage the Company's global marketing and communications plan - - - - - - - - -Oversee all aspects of marketing and communications including brand positioning, brand and thought leadership content, internal and external communications, digital programs and content, events, webinars, and speaking opportunities - - - - - - - - -Partner closely with the business development/sales team to support all business development efforts - - - - - - - - -Manage all public relations and develop a plan to increase global awareness of the brand, as well as in local markets - - - - - - - - -Produce high-quality content that positions the firm as an industry thought leader
Candidate Qualifications: - - - - - - - - -A team player and passionate leader, able to develop and execute global branding and marketing strategies tailored to different markets and audiences - - - - - - - - -Demonstrable experience across multiple disciplines of marketing and communications and the successful delivery of campaigns that increase and leverage organizational visibility, credibility, and brand recognition, driving growth and ROI - - - - - - - - -Ability to thrive in a high-pressure and rapidly changing environment - - - - - - - - -A minimum of 10+ years of marketing investment experience, particularly in alternative investments, targeting independent broker-dealers and RIAs. - - - - - - - - -Exceptional knowledge of marketing best practices and platforms - - - - - - - - -Bachelor's degree in marketing, advertising, journalism, business, or a related field. - - - - - - - - -Master's degree in business administration a plus. - - - - - - - - -Create a KPI framework for all aspects of marketing and provide reporting of those KPI's directly to the CEO
-Interested candidates should email hr@axxescapital.com

Keywords: Axxes Capital, Miami , Chief Marketing Officer, Executive , Miami, Florida

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