Program Manager

Company: Mothership
Location: West Palm Beach
Posted on: January 25, 2023

Job Description:

Mothership is excited to partner with our client, a luxury real estate development firm, in search of a crew member that can function as a Lifestyle & Experience Program Manager.

DESCRIPTION:

The role of the Program Manager is to develop, execute and manage an overarching plan to enhance the experience of the firm's office tenant executives and their employees through exclusive programming, partnerships, amenity activations, benefits, events, services and community involvement. The goal of this role is to ensure that all activities strengthen the customer experience which, in turn, drives office tenant loyalty and brand ambassadorship. The scope of the role includes the following:

PROGRAMMING, ACTIVATIONS AND EVENTS - oversee all tenant employee-targeted activities at the building and other buildings in the office collection and at affiliated Southeast properties
BENEFITS AND REWARDS - including access to amenities, access to a new concierge service, special offers with partner brands including fitness and restaurants, the firm's new office app and a special elevated membership to the firm's retail community reward program
PARTNERSHIPS - in conjuction with the Director of Marketing and Experiences, develop and leverage partnerships with the firm's family of brands and network of partner retailers and restaurants
CONTENT - develop and share content related to the lifestyle activities
COMMUNITY ACTIVITIES - work with the Director of Marketing and Experiences to create opportunities for community involvement for office tenant employees

This role will expand to include residential with the development of the firm's new luxury rental buildings opening in 2024.

MAIN RESPONSIBILITIES:

Develop a holistic plan for all of the Life program for office initiatives and oversee its rollout
Create a programming plan for the collection of office buildings and individual office buildings; develop all events and oversee in concert with brand ambassadors
Manage and update the annual budget and calendar of events and programming for office and residential
Develop a marketing piece that describes each Life program element including all benefits
Document and expand upon all agreed-upon benefits
Assess all existing physical amenities and activations (initially and ongoing) for strengths, weaknesses, and trends; advise on changes; influence amenities in new buildings
Create a plan for an amenity "membership" across all office collection buildings which would allow for usage and special benefits
Manage all aspects of the concierge program, in conjunction with the firm's partner
Assist with rolling out a new rewards program to office users via the firm's app;
Develop and manage a partnership strategy for office, working in tandem with the Director of Marketing and Experiences to leverage relationships with retailers, restaurants and other partners at the firm's WPB properties
Work with site teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event
Define and refine event metrics as part of overall marketing effectiveness; evaluate and report on events success as part of overall business goals
Oversee marketing and events partners including agencies, digital tool providers, facilities, catering, security and other event logistics partners
Coordinate with all applicable parties (marketing, IT etc.) with regard to the Connect and Life apps to ensure best experience for our customers
Generate and manage ideas generated for new programming, benefits, services etc.
Ensure that all Life program activities support marketing and brand objectives including: providing enriching experiences, encouraging social interactions, promoting wellness, engaging residents and office tenants in their amenity spaces, providing tangible value, encouraging brand loyalty and referrals

QUALIFICATIONS:

3 to 6 years of experience in one or more of the following fields: loyalty or retention marketing, event management and production, lifestyle management, hospitality
Experience with concepting and executing all aspects of event programs from start to finish including marketing, event coordination, budget and timeline management, partner engagement and management
Exceptional project management skills
Superior organizational skills and confirmed multi-tasker
Excellent written and verbal communications; well-developed presentation skills
Self-starter - proactive, resourceful and flexible
Strategic thinker with solutions-orientation and strong desire to contribute to innovation within the organization
Excellent PowerPoint and Excel skills as well as experience with design programs
Skilled collaborator who works effectively across departments and external parties
Experience engaging executive leadership
Comfortable working in a fast paced, high performance group with high expectations and tight deadlines
A passion for technology, content, culture and hospitality
CRM system experience a plus
Bachelor's degree, or above

Benefits:

Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Keywords: Mothership, Miami , Program Manager, Executive , West Palm Beach, Florida