Director of Marketing - Miami

Company: Suncap Technology, Inc.
Location: Miami
Posted on: January 26, 2023

Job Description:

The Director of Marketing oversees all marketing policies and programs for all Group concepts within the organization and identifies areas of improvement and opportunities to increase brand awareness company-wide. The role is responsible for planning, directing, controlling, and coordinating all brand-related marketing activities. Promotes and maintains consistent marketing messaging to enhance the prestigious image of the Group and the restaurant concepts individually while contributing substantially to positive overall company recognition and profitability. Must have a background in Marketing for Restaurants (preferably upscale/ fine dining). This position is based in Miami, Florida. Responsibilities Develop, manage, and implement annual marketing plans from branding, advertising, to promotions, as well as marketing collateral to ensure that all communications carry consistent messages and branding at corporate and individual concept levels; Making certain all marketing functions are carefully aligned and support the company's goals and business objectives. Review and optimize current ad allocated annual marketing budgets granted to each concept. Report performance and key takeaways from all marketing tactics and initiatives, ensuring key metrics and objectives are agreed to before any new concept launch. Leverage and share consumer insights on F&B industry trends, create new marketing ideas and monitor relevant comp set activity and consumer feedback acquired locally and regionally. Work on the development and execution of overarching digital marketing, social media, SEO/SEM, email marketing, web development, promotions, campaigns, and events. Implement strategic promotions and partnerships without discounting; never cheapening the brands. Review and approve all branding and messaging across the web, social media, press materials, and sales collateral before posting and/or distribution to the press or the consumer audience. Support group sales and catering functions as necessary, ensuring collateral is compelling and on-brand. Collaborate with in-house and outside creative designers to create on-brand copy and provide visual collateral input to ensure that all creative is in synergy with the brand and overall company, projecting a consistent and quality message. Oversee and coordinate product development and marketing trends. Must understand the importance of Branding without discounting or couponing. Develop programs to market at the local level. Level of expertise with website design. Good level of understanding of marketing through social media and email. Determine product demand and customer awareness. Develop pricing strategies to maximize return on investment. Coordinate marketing campaigns with sales activities. Review and optimize the marketing budget. Monitor and report on customer satisfaction

Keywords: Suncap Technology, Inc., Miami , Director of Marketing - Miami, Executive , Miami, Florida