Director of Marketing - Miami
Company: Suncap Technology, Inc.
Location: Miami
Posted on: January 26, 2023
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Job Description:
The Director of Marketing oversees all marketing policies and
programs for all Group concepts within the organization and
identifies areas of improvement and opportunities to increase brand
awareness company-wide. The role is responsible for planning,
directing, controlling, and coordinating all brand-related
marketing activities. Promotes and maintains consistent marketing
messaging to enhance the prestigious image of the Group and the
restaurant concepts individually while contributing substantially
to positive overall company recognition and profitability. Must
have a background in Marketing for Restaurants (preferably upscale/
fine dining). This position is based in Miami, Florida.
Responsibilities Develop, manage, and implement annual marketing
plans from branding, advertising, to promotions, as well as
marketing collateral to ensure that all communications carry
consistent messages and branding at corporate and individual
concept levels; Making certain all marketing functions are
carefully aligned and support the company's goals and business
objectives. Review and optimize current ad allocated annual
marketing budgets granted to each concept. Report performance and
key takeaways from all marketing tactics and initiatives, ensuring
key metrics and objectives are agreed to before any new concept
launch. Leverage and share consumer insights on F&B industry
trends, create new marketing ideas and monitor relevant comp set
activity and consumer feedback acquired locally and regionally.
Work on the development and execution of overarching digital
marketing, social media, SEO/SEM, email marketing, web development,
promotions, campaigns, and events. Implement strategic promotions
and partnerships without discounting; never cheapening the brands.
Review and approve all branding and messaging across the web,
social media, press materials, and sales collateral before posting
and/or distribution to the press or the consumer audience. Support
group sales and catering functions as necessary, ensuring
collateral is compelling and on-brand. Collaborate with in-house
and outside creative designers to create on-brand copy and provide
visual collateral input to ensure that all creative is in synergy
with the brand and overall company, projecting a consistent and
quality message. Oversee and coordinate product development and
marketing trends. Must understand the importance of Branding
without discounting or couponing. Develop programs to market at the
local level. Level of expertise with website design. Good level of
understanding of marketing through social media and email.
Determine product demand and customer awareness. Develop pricing
strategies to maximize return on investment. Coordinate marketing
campaigns with sales activities. Review and optimize the marketing
budget. Monitor and report on customer satisfaction
Keywords: Suncap Technology, Inc., Miami , Director of Marketing - Miami, Executive , Miami, Florida
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