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Cruise Line Retail Marketing Manager

Company: Starboard Cruise Services
Location: Miami
Posted on: January 26, 2023

Job Description:

The Cruise Line Retail Manager is the primary marketing consultant and is accountable for the development of the marketing strategic direction and program positioning of assigned Cruise Line Client. - The Cruise Line Retail Manager is accountable for the development and execution of comprehensive communication and engagement plans for both Business To Business (targeting the cruise line internal audience) and Business To Customer (the cruise line guest) to drive both short-term and long-term growth. Responsible for developing marketing strategies and tactics in line with the cruise line brand's ethos and positioning, monitoring port and on-line competitive activity, collaborating with merchandising team, analyzing market data, and conducting relevant market research. Success in this role requires collaboration with marketing, merchandising, global business strategy and information technology departments.
What you'll be doing:
Cruise Line Brand Marketing Strategy


  • Development and management of cruise line retail marketing strategy as it relates to pre, during and post cruise opportunities, customer acquisition, and engagement.
  • Drive the development of customized content and messaging to deliver on the identified retail marketing strategy.
  • Provides feedback and insight on the performance of program campaigns; Tracking all elements of performance for implemented program campaigns and working across teams to optimize for best results. (Includes new ship builds and renovations.)
  • Collaborative partner and liaison between all internal departments in ensuring integrated campaigns and cohesive strategies.
  • Responsible for the translation of key research reports and insights about the cruise line brand as well as the cruise line guest into strategic recommendations; collaborates with marketing creative team for interpreting and developing messaging and content to answer the needs and opportunities surfaced through the insights.
  • Ensures that all media plans are aligned with company values and goals and are executed on-time and on-budget.
  • Conducts research and analysis, translating campaign performance into accountability reporting and communication to senior management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.

    -Creative Management:

    • Conceptualize and document creative briefs and coordinate with central marketing organization to ensure right standards of execution that are aligned with the cruise line brand.
    • Reviews and approves all branded elements for advertising and launch materials (printed collateral, packaging, launch toolkits, product logos, and videos.
    • Coordinates approvals through cruise line marketing departments.
    • Responsible for cruise line brand adaptation; brands, experiences, activations and events.

      Operational Excellence:

      • Ensures programmatic execution of touchpoints/cruise line specifics i.e. collateral, displays, and floorplan placement.

        Talent Management:

        • Provides feedback and insights to District Sales Manager on performance assessment of onboard leadership team.
        • Regularly assesses engagement and recognition of their team and takes appropriate actions. Ensures recognition programs are in place.
        • Serves as brand standards mentor to the Retail Managers and onboard team providing feedback and
        • Participates as subject matter expert including management summits, account team group visits, and other key projects assigned.
        • Provides feedback and insights to District Sales Manager on performance assessment of onboard leadership team.

          What we're looking for:
          QUALIFICATIONS:
          Education and Experience:

          • 10 Years of Experience
          • Bachelor's Degree in Marketing, Business Administration or any related fiel Required
          • 2 years of experience in retail, travel retail, wholesale, hospitality, customer acquisition industries.
          • Strong software skills including PowerPoint, Excel, Word, Adobe.
          • Experience in developing compelling marketing, expanding the limits of technology to tell stories and bring innovative product experiences to life.
          • Experience translating user insights into strategies and effective marketing campaigns, programs, and activations.
          • Experience managing large scale budgets in a project of substantial value within a business setting.

            Knowledge, Skills & Abilities:

            • Extensive direct marketing knowledge in retail, travel retail, wholesale, hospitality, customer acquisition industries.
            • Solid understanding of inhouse or external marketing agency partners and developing creative work.
            • Proficient in working with partners to create effective marketing campaigns.
            • Ability to drive consensus in cross-regional and cross-functional teams delivering effective teamwork.
            • Proven and successful track record in conceptualizing and executing campaigns on multiple channels.
            • Possess vast knowledge of the digital/social space and will be an avid consumer of media of all kinds.
            • Creative problem solver and natural entrepreneur; comfort with risk taking and ambiguity. Has both a creative and analytical mindset
            • Outstanding project and process management skills. Ability to effectively prioritize and execute tasks in a high-pace environment.
            • Strong ability to manage resources -across a functional non-matrixed organization.
            • Highly collaborative, yet able to function well independently. Ability to absorb and retain information quickly. Highly self-motivated and directed.
            • Strong communication skills in interactions conveying accurate information, leading to smooth execution of duties.
            • Exceptional English written and oral communication skills. Strong documentation skills.

              Travel Requirements:

              • Between 10%- 25% of time

                Key Competencies:

                • Action Oriented/Pragmatic
                • Business Acumen
                • Customer Focus
                • Drive for Results
                • Cultivates Innovation
                • Optimizes Work Processes
                • Ensures Accountability
                • Builds Networks
                • Communicates Effectively
                • Instills Trust

                  Other:Position Type/Expected Hours of WorkSome flexibility in hours is permitted, employee must be available during the "core" work hours of 8:00 a.m. to 5:00 p.m. Monday - Friday and must work 30 hours each week to maintain full-time status. Occasional evening and weekend work may be required as job duties demand.
                  Physical Demands:Office environment with frequent sitting, walking and standing, occasional climbing, stooping, kneeling, crouching and balancing. Frequent use of eye, hand and finger coordination enabling use of office machinery. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Oral and auditory enabling interpersonal communication as well as communication automated devise such as the telephone.

Keywords: Starboard Cruise Services, Miami , Cruise Line Retail Marketing Manager, Executive , Miami, Florida

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