Director, Loyalty Programs (Hybrid)
Company: Carnival Corporation & plc
Location: Miami
Posted on: January 26, 2023
Job Description:
Job DescriptionThe Loyalty Program & Marketplace director leads
the development, enhancement, and management of Carnival Cruise
Line's loyalty program. This role will work on the strategy for
driving program awareness, customer loyalty, and membership. This
person will manage the day-to-day operations and technology pieces
for loyalty with shipboard and shoreside teams. This person will
also be responsible for the loyalty marketplace working with
internal stakeholders and the loyalty technology vendor platform to
ensure loyalty offers are set up properly, generate demand, and
eliminate unsustainable operational complexities. The Director for
Loyalty Program & Marketplace will also manage the loyalty P&L
and ensures the program is meeting its objectives. We expect that
this position can work well and collaborate not only within our
loyalty team, but with all the shoreside commercial departments, IT
and external business partners. ESSENTIAL FUNCTIONS:
- Responsible for the development enhancement and management of
the loyalty program. Leads the strategy for member acquisition,
program awareness, and overall program structure.
- Manages team members that analyzes loyalty program, marketing
initiatives, and partner performance. Provides feedback and
strategies for improvement based on utilization reports and other
metrics. Responsible for the loyalty P&L / Forecasting and
ensuring the program meets the desired objectives.
- Oversees the execution of loyalty operations, including
marketing offers, onboard benefits, and contact center support.
Partners with shipboard operational teams to ensure support for the
growth of the program and delivery of expected service levels.
- Partners with internal stakeholders to determine and plan
loyalty offers that are practical, cohesive, integrated, and
profitable to effectively generate demand and eliminate
unsustainable operational complexities. Partners with our marketing
team to develop a communication strategy that supports the loyalty
program.
- Develops and implements initiatives that improve profitability,
lead to sustainable competitive advantages and influence/promote
innovation throughout the organization.
- Responsible for the development/ configuration and execution of
all the loyalty related rules/promotions in the loyalty system.
Manages vendor relationship. QUALIFICATIONS:
- Education/Major: Bachelor's Degree/Master's Degree a Plus in
Business, Marketing, Economics or Engineering.
- Required Years & Area of Professional Experience: A minimum of
10 years of experience in a variety of increasingly responsible
positions with proven P&L responsibility, managing a revenue
and / or exposed to a variety of industries. Experience with
Loyalty Programs required.
- Critical Professional Related Technical/Computer Skills: Good
system knowledge & strong analytical skills.
- Preferred Experience and Type: Demonstrated experience leading
teams preferably in the travel or hospitality industry.
- Knowledge, Skills & Abilities: Experience in Quality assurance
management, testing and ability to coordinate across departments in
a matrix work environment. Experience people leader with the
ability to hire, lead and develop strong analytical teams. Working
system knowledge and strong analytical skills. Ability to formulate
recommendations using data and provide in a concise format to
senior management. Strong presentation skills required. #LI-LS1
#LI-Hybrid The range for this role's base salary is $125,000 -
$175,000. Offers to selected candidates will be made on a fair and
equitable basis, taking into account specific job-related skills
and experience. At Carnival, your total rewards package is much
more than your base salary. All non-sales roles participate in an
annual cash bonus program, while sales roles have an incentive
plan. Management roles are also eligible for an additional vesting
equity plan.Plus, Carnival provides comprehensive and innovative
benefits to meet your needs, including:
- Health Benefits:
- Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health
resources
- Additional programs include company paid term life insurance
and disability coverage
- Financial Benefits:
- 401(k) plan that includes a company Match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays - All full-time and part-time with benefits employees
receive days off for 7 company-wide holidays, plus an additional
floating holiday to be taken at the employee's discretion.
- Vacation Time - All full-time employees at the manager and
below level start with 14 days/year; director and above level start
with 19 days/year. Part-time with benefits employees receive time
off based on the number of hours they work, with a minimum of 84
hours/year. All employees gain additional vacation time with
further tenure.
- Sick Time - All full-time employees receive 80 hours of sick
time each year. Part-time with benefits employees receive time off
based on the number of hours they work, with a minimum of 60 hours
each year.
- Other Benefits
- Complementary stand-by cruises, employee discounts on confirmed
cruises, plus special rates for family and friends.
- Personal and professional learning and development resources
including tuition reimbursement.
- On-site preschool program, wellness center, and health clinic
at our Miami campus. About Us Inaddition to other
duties/functions,this position requires full commitment and support
for promoting ethical and compliant culture. More specifically,
this position requires integrity, honesty, and respectful treatment
of others, as well as a willingness to speak up when they see
misconduct or have concerns. Carnival Cruise Line is the most
popular cruise brand in North America and operates a fleet of ships
designed to foster exceptionally safe, fun and memorable vacation
experiences at an outstanding value. Our employees have a
responsibility to be accountable for all actions. We consider
theenvironment in all aspects of our business and have a
responsibility to put safety and sustainability first. We live and
share a positive attitude which is based on fostering an
environment of inclusion, trust, a willingness to listen, openness
and integrity.Doing this helps us to achieve our ultimate goal,
which is to include FUN in everything we do! Speaking of fun, we
are officially certified as a Great Place to Work aboard our ships
as well as in our global corporate headquarters! Carnival
Corporation & plc and Carnival Cruise Line is an equal employment
opportunity/affirmative action employer. In this regard, it does
not discriminate against anyqualified individual on the basis of
sex, race, color, national origin,religion, sexual orientation,
age,marital status, mental, physical orsensory disability, or any
other classification protected by applicable local, state,
federal,and/or international law.
Keywords: Carnival Corporation & plc, Miami , Director, Loyalty Programs (Hybrid), Executive , Miami, Florida
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