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Senior Digital Marketing Manager

Company: Brightline Trains
Location: Miami
Posted on: January 28, 2023

Job Description:

The Senior Digital Marketing Manager leads the in-house, day-to-day operation of the digital marketing plan working at both the strategic and operational level. With a focus on guest satisfaction and audience development/retention in a deadline-driven environment, you would oversee Brightline's acquisition & retention channels focusing on website, app, email, SMS, Push notifications and other marketing automation programs. -This position also has the responsibility to manage and configure critical platforms (CRM, ESP, CDP and CMS) for the effective launch of campaigns and segmentation of key B2C & B2B audiences. This includes working closely with creative team(s), business intelligence, e-commerce and agencies to assure strategy alignment to activate all campaigns. This position is also responsible for creating, leading, and measuring the implementation of digital marketing campaigns through website and automation channels including guiding the company into new trends, testing and securing the latest new technologies to ensure efficiencies and maximizing revenue. You will monitor the effectiveness of campaigns, document requirements for new initiatives, participate in user acceptance testing and other key tasks as needed. This position sits within the Marketing team and reports directly to the Sr. Director, Media & Digital Marketing.

  • -Leads the strategy, scheduling and management of messaging implementation of all digital channels including email, remarketing, SMS, push notifications and content strategy development and implementation for web (mobile first), app, kiosk, etc.
  • Code, test and transmit email, SMS, push campaigns and automations to build audiences, loyalty, evangelism and repeat ridership.
  • Produce digital marketing plans, reports, and presentations that facilitate the achievement of results.
  • Direct and implement campaign strategies, establishing and reaching objectives and KPIs to generate growth, and build personalized audience segments that can be utilized across all marketing platforms
  • Grasp and apply 3rd party marketing & tracking tools on website and app such as dynamic retargeting systems, booking abandonment and heat mapping insights to track user actions and events to optimize dynamic content for specific segments
  • Work with internal executives, partners and stakeholders to understand goals and timelines to prioritize the viability of automated marketing campaigns & journeys and testing the effect on ecommerce experiences, conversions and future roadmap.
  • We are a new business model - agile and evolving. The job description isn't meant to be a complete list of your qualifications or all the things you'll do. Qualifications:
    • 7+ years' experience owning strategy of a product/brand marketing plan.
    • 7+ years' experience with an enterprise marketing automation ESP/CRM platform (Hubspot, Salesforce, Oracle, Adobe, etc.).
    • 7+ years' experience managing CDP (Customer Data Platform) as well as an enterprise CMS platform (Adobe, Drupal experience a plus).
    • Ability to code, test and deploy html emails, SMS and push notifications.
    • Solid knowledge of website analytics tools & tagging (e.g., Google Tag Manager, Google Analytics) and accountable for KPI's and reporting metrics.
    • Passion to own and be accountable for reporting metrics and identifying trends company wide.
    • Proficiency with Microsoft Excel, Word, PowerPoint.
    • Must be resourceful, a self-motivated, self-starter who takes the initiative to be multitask and prioritize to be successful in this entrepreneurial environment. Additionally, must be able to work as a team player and partner in achieving goals. Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida, California, and Nevada. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately-funded rapid rail service in the country. Brightline Management, LLC is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline Management, LLC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Keywords: Brightline Trains, Miami , Senior Digital Marketing Manager, Executive , Miami, Florida

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