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Director, Marketing - Consumer Lending

Company: Santander Holdings USA Inc
Location: Miami
Posted on: January 27, 2023

Job Description:

Director, Marketing - Consumer LendingMiami, United States of AmericaWHAT YOU WILL BE DOINGMarketing Director will manage the team responsible for activities that support all lending lines of business including personal loan, credit card and home lending.Primary responsibilities include:

  • Manage annual and quarterly plans that support overall business goals
  • Manage external and internal partners/agencies critical to effective program execution
  • Accountable for the implementation of customer acquisition and cross-sell campaigns across direct mail, digital, retail and owned channels.
  • Manages direct reports and supports their ongoing development. Provides creative and brainstorming activities for and with the team to broaden scope and foster growth.
  • Establishes KPIs with channel and marketing leadership and directs marketing team in the execution of campaigns and plans, analyzes performance against expectations to identify trends and optimize performance.
  • Manages marketing budget, forecasts and accrualsEducation: Bachelor's Degree or equivalent work experienceWork Experience: 9-12 years ; MarketingSkills and Abilities:
    • Ability to foster a positive and motivating work environment, encouraging feedback and innovation.
    • Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills.
    • Ability to work with and influence senior management.
    • Ability to develop and execute effective marketing campaigns.
    • Comfortable in a highly collaborative environment, with the ability to work within a team and in a matrixed environment.
    • Must have excellent professional presentation skills, and the ability to interact and engage all levels of management/leadership.
    • Ability to regularly evaluate workload and prioritize projects.Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.Employer Rights: Employer Rights:This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.#LI-BB2#LI-HYBRID Masters of Science (MS) English

      Primary Location: -Miami, Florida, United States of America
      Other Locations: -Florida-Miami
      Organization: -Santander Bank N.A.

Keywords: Santander Holdings USA Inc, Miami , Director, Marketing - Consumer Lending, Executive , Miami, Florida

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