Vice President, Social Strategy (US Hispanic)

Company: Edelman
Location: Miami
Posted on: March 18, 2023

Job Description:

Built to thrive amid the full complexity of today's modern marketing, Edelman Digital is backed by the world's largest independent communications agency. We help some of the world's most renown companies evolve, promote and protect their brands through a wide range of solutions, including performance marketing, e-commerce, digital transformation,social media marketing, content production,newsroom strategy and execution, influencer, crisis and much, much more. To achieve this, we have assembled a stellar team of nearly one thousand Creatives, Strategists, Media Specialists, Analysts and Technologists across fifty offices in 25 countries. Our success comes from our smart, passionate and curious people, who tell great stories and solve complex business problems day in and day out.We're helping world-class brands move at the speed of culture and are looking for a Vice President (VP), Social Strategy with experience in the US Hispanic Market to bring their passion for social media to one of our key Entertainment accounts targeting Hispanic consumers in the US. Mainly a consultative role, the VP, Social Strategy will guide our client to devise and implement an enterprise-level Social Media vision focused on key business objectives. The VP, Social Strategy partners with clients and internal teams to develop brand-enhancing strategies, operational and structural plans and performance-focused frameworks across all social channels and stages of the consumer journey. The candidate must be fully bilingual (English-Spanish) with a strong track-record as a Social Media strategist working with US-based brands (at an agency or client). Experience in the entertainment or media industry a plus. This individual should demonstrate experience working with other team leads, clients, and creatives to develop solutions through market intelligence and simple, meaningful Hispanic consumer insight. They should be comfortable developing and presenting strategy to multiple client stakeholders. They are passionate advocates for the consumer/end user throughout the creative process and should have an appreciation for how social media impacts the overall brand experience.They are the practice expert, focused on unearthing and articulating cultural insights and digital truths. They must be a passionate consumer of digital and social media and infuse that knowledge into every aspect of the planning process. With a background in advertising, digital strategy, research, and/or account planning, this individual should be adept at identifying cultural trends that brands can tap into. They must have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and stakeholder workshops.The VP, Social Strategy ensures precision thinking and smart strategy is provided to internal and external clients.Responsibilities may include, but are not limited to:

• Articulates insights gleaned from social and conversational trends, artfully organizing information from observations and implications to strategic recommendations
• Develop impactful strategy presentations and operational social playbooks
• Design social media operational processes, team structures and vendor/tool recommendations for optimizing business results
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices. Focus on US Hispanic consumer a must.
• Work directly with clients, gaining their trust, and inspiring them to take the right risks, while ensuring their professional success
• Collaborate with cross functional project teams to motivate, create, and implement short and long-term social strategies
• Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagementsBasic Qualifications:
  • At least 8-10 years of relevant experience in Communications Marketing and/or related fields
  • A bachelor's degree or equivalent work experience
  • Fully bilingual English-Spanish.Preferred Qualifications:
    • Understanding of the US Hispanic market and consumer.
    • Expertise in balancing out all elements of a social strategy, including paid/owned/earned media; creative, content, influencer and more across platforms.
    • Social operational expertise: editorial planning, production, community management, social listening, performance measurement, analytics, insights.
    • Previous experience targeting US Hispanic consumers at an agency or client-side role
    • Previous experience in the entertainment or media industry
    • Experience in a digital, social, integrated marketing/comms agency or leading the function inside a client-side marketing team
    • Proven experience in delivering effective digital/social campaigns for large, well known consumer brands
    • Understanding of best practices across social channels, including but not limited to: Instagram, Facebook, TikTok, Twitter, Snapchat, BeReal, YouTube and LinkedIn
    • Knowledge of influencers is a plus
    • Strong writing and presentation skills
    • A passion for social media, from both a branding and cultural perspective
    • Excellent organizational skills, attention to detail and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
    • Ability to manage multiple tasks concurrently in a deadline-driven process
    • Strong self-motivated and self-starting personality#LI-BG1PAY RANGE: $99,000 - $175,000An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).For more information please visit: Clickto view a short video about life at Edelman.Employees mustbe fully vaccinatedagainst COVID-19(i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccinationbeforestart date. Candidates may request anaccommodation due to disability,sincerely held religious belief or exceptionrequired under applicable law.Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

Keywords: Edelman, Miami , Vice President, Social Strategy (US Hispanic), Executive , Miami, Florida