Director Trade Marketing
Company: Recruitee
Location: Miami
Posted on: March 20, 2023
Job Description:
Title: Director Trade Marketing
Salary: $150,000 - $180,000
Location: Remote role located within commuting distance to our hub
location in Miami.
Travel: Up to 1 week in 4
Reports to: VP Sales
Our Purpose
At MRM Global, our purpose is to enable the world's leading
consumer brands to increase their sales and reduce wastage.
Up to 50% of physical marketing materials in the consumer goods
industry are never executed and are instead sent to landfill,
incinerated, or recycled. This wastes time, resources, money and
most importantly has a huge negative impact on the environment.
At MRM Global, we believe there is a better way to support
customers with physical point of sale marketing. We believe that
the future is on-demand ordering, localised content, and
distributed production.
Clients including Bacardi, Diageo, Carlsberg, Pernod Ricard and
Molson Coors use our Brand Creator technology platform to create
customised and brand compliant marketing materials that are
produced on-demand through our cloud printing network.
MRM Global is a high growth scale-up business with customers in 35
countries with a team of 65 employees based in Europe, USA and
Australia. MRM are backed by the UK's most active growth capital
investor BGF who continue to support MRM in our continued
growth.
Our next phase of growth is the most exciting yet as we scale the
business in North America.
About the role
The Director of Trade Marketing role is a lynchpin position in
MRM's North American team.
Your goal in this role is to ensure that the sales reps who use our
Brand Creator Technology have access to the "the right content at
the right time" to support their customers with marketing support
that increases their sales.
To be successful, you'll work very closely with multiple
stakeholders including Supplier Marketing teams, Distributor Trade
Development and Supplier management teams and MRM's Customer
Success team.
The ideal candidate for this role is a natural organizer who can
coordinate multiple stakeholders in different organizations to
achieve a common goal. You'll thrive on taking responsibility and
love rolling your sleeves up, taking on big challenges and solving
tricky problems. We're looking for someone who enjoys operating at
a very fast pace, learns relentlessly and is always looking to
improve themselves and support their team.
You'll be a team player looking for an opportunity to take on
responsibility from day one and make a big impact on our business
and the wider industry.
Our Culture Our culture reflects our rapid growth and our ambition
to be the global market leader. That means that we're a fast-paced
organisation where every day is different, and the work is
challenging. We appreciate that the scale-up experience isn't for
everyone. We are specifically looking for people who love taking
responsibility, challenging themselves and who strongly relate to
our 4 core values:
- We're a Team: Growing a global company means solving some very
difficult problems and we believe working as a team and leveraging
the skills of a diverse group of people is the best way to solve
those problems. We look for team players with a track record of
working with others to achieve amazing results.
- We're Resilient: If you're looking for a smooth ride on a
freshly surfaced road, with no diversions, MRM probably isn't for
you. We're looking for people who love a challenge, can handle
uncertainty and have the gritty resilience to overcome
difficulties.
- We're humble: Being open to learn and being able to admit when
your wrong is fundamental to the having the growth mindset required
at MRM. At MRM we are taking on new challenges every day and we
don't have all the answers. Those who succeed at MRM are humble
with a strong desire to develop themselves and be constantly
learning.
- Be Yourself: At MRM we believe it's essential to have genuine
connections with team-mates, customers, and suppliers. We look for
people that are honest, genuine and can build deep relationships
with others based on trust and authenticity.
What you'll do;
- Work with senior level contacts within the distributor's Trade
Development and Supplier Management teams at both a corporate and a
state level.
- Build and maintain relationships with the marketing teams of
the top 50 wine and spirits suppliers
- Develop strategic direction and priorities for their team
members to meet volume and value targets through creation of
printable products that align to our major client, Trade
Development and Suppliers brand strategy and awareness goals.
- Maintain constant communication modes between our client
focused teams and supplier teams to ensure content and creation is
shared and goals are aligned.
- Pro-actively be a "trusted advisor", bringing solutions and
ideas to both teams in order to achieve the Monthly targets by
driving MRM's initiative through to Distributor and Supplier
counterparts
- Lead planning and review meetings, developing programming and
communications actions
- Maintain constant internal communication with the Director of
Customer Success, VP of Sales, VP Operations and the CEO to ensure
that revenue targets are being met
- Share all wins and learnings upward and outward with NAM team
and European team, capturing learnings and sharing internally with
global teams
- Build and maintain metrics trackers that track content
performance and KPI's.
- Hire, lead, manage and be accountable for MRM's Trade Marketing
Team.
- Manage, inspire and mentor team members, through career
development and feedback.What you'll bring;
- Extensive Customer Marketing, Trade Development or Trade
Marketing experience within the Wine and Spirit industry on either
supplier or distributor side.
- Experience of working with one or all of the top 3 major wine
and spirits distributors
- Extremely strong organizational skills, you'll be capable of
managing multiple projects simultaneously and successfully.
- Strong interpersonal skills with a positive attitude, you'll
work cross functionally as part of our ecosystem, taking
responsibility for your area of expertise.
- Experience of working deeply within a customers' organization
and working closely with our customers teams to deliver results for
both MRM, our customers and their suppliers
- The ability to navigate complex structure and processes to
achieve results
- Outstanding presentation, training, and communication skills,
both verbal and written
- Self-motivation and an entrepreneurial attitude you'll be
creative and adaptableNot essential, it would be a bonus if you
have;
- Experience of utilising technology solutions to create
efficiencies
- Field sales experience in the beverage alcohol industry
- Experience of working with the top 3 major wine and spirits
distributors
Success Measures
- Orders per channel against budget target
- Orders per channel against value targets
- LTO's created and deployed into the App by channel
- NPS from contacts
- Revenue growthThe knowledge and skills we've listed represent
"the perfect candidate". No one's perfect and we know the
'confidence gap' can stop brilliant people applying. If you love
the sound of this opportunity please apply, we'd love to hear from
you.
You could belong here;
To deliver brilliant marketing to MRM's global drinks suppliers and
their customers we need to build a company that's reflective of
their diversity. We're building an inclusive workplace that
promotes and values difference, where everyone, from any
background, can do their best work and be proud to belong.
What we'll offerAs well as your salary;
- 401k. A combined contribution of your choice and a capped
company match
- Reward and Recognition. A bonus scheme based on company
performance and your personal contribution, with regular
recognition along the way.
- Holidays. 33 days including public holidays with the option to
buy or sell more
- Summer Fridays. 4 half day Fridays in the summer months to get
the BBQ on or set off early on a weekend road trip!
- Remote work environment. Flexibility to work remotely, with
regular team meetups to build connections.
- Grow with us. You'll have opportunities to develop your career
in a high pace technology company as part of a great team.
- Personal Investment. We'll invest in your personal development
and give you regular feedback.
- Open culture. A place where you can bring new ideas, get things
done, do things differently and have a real impact.For more
information about us visit: or check out our socials.
Keywords: Recruitee, Miami , Director Trade Marketing, Executive , Miami, Florida
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