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Director Trade Marketing

Company: Recruitee
Location: Miami
Posted on: March 20, 2023

Job Description:

Title: Director Trade Marketing
Salary: $150,000 - $180,000
Location: Remote role located within commuting distance to our hub location in Miami.
Travel: Up to 1 week in 4
Reports to: VP Sales
Our Purpose
At MRM Global, our purpose is to enable the world's leading consumer brands to increase their sales and reduce wastage.
Up to 50% of physical marketing materials in the consumer goods industry are never executed and are instead sent to landfill, incinerated, or recycled. This wastes time, resources, money and most importantly has a huge negative impact on the environment.
At MRM Global, we believe there is a better way to support customers with physical point of sale marketing. We believe that the future is on-demand ordering, localised content, and distributed production.
Clients including Bacardi, Diageo, Carlsberg, Pernod Ricard and Molson Coors use our Brand Creator technology platform to create customised and brand compliant marketing materials that are produced on-demand through our cloud printing network.
MRM Global is a high growth scale-up business with customers in 35 countries with a team of 65 employees based in Europe, USA and Australia. MRM are backed by the UK's most active growth capital investor BGF who continue to support MRM in our continued growth.
Our next phase of growth is the most exciting yet as we scale the business in North America.

About the role
The Director of Trade Marketing role is a lynchpin position in MRM's North American team.
Your goal in this role is to ensure that the sales reps who use our Brand Creator Technology have access to the "the right content at the right time" to support their customers with marketing support that increases their sales.
To be successful, you'll work very closely with multiple stakeholders including Supplier Marketing teams, Distributor Trade Development and Supplier management teams and MRM's Customer Success team.
The ideal candidate for this role is a natural organizer who can coordinate multiple stakeholders in different organizations to achieve a common goal. You'll thrive on taking responsibility and love rolling your sleeves up, taking on big challenges and solving tricky problems. We're looking for someone who enjoys operating at a very fast pace, learns relentlessly and is always looking to improve themselves and support their team.
You'll be a team player looking for an opportunity to take on responsibility from day one and make a big impact on our business and the wider industry.
Our Culture Our culture reflects our rapid growth and our ambition to be the global market leader. That means that we're a fast-paced organisation where every day is different, and the work is challenging. We appreciate that the scale-up experience isn't for everyone. We are specifically looking for people who love taking responsibility, challenging themselves and who strongly relate to our 4 core values:

  • We're a Team: Growing a global company means solving some very difficult problems and we believe working as a team and leveraging the skills of a diverse group of people is the best way to solve those problems. We look for team players with a track record of working with others to achieve amazing results.
    • We're Resilient: If you're looking for a smooth ride on a freshly surfaced road, with no diversions, MRM probably isn't for you. We're looking for people who love a challenge, can handle uncertainty and have the gritty resilience to overcome difficulties.
      • We're humble: Being open to learn and being able to admit when your wrong is fundamental to the having the growth mindset required at MRM. At MRM we are taking on new challenges every day and we don't have all the answers. Those who succeed at MRM are humble with a strong desire to develop themselves and be constantly learning.
        • Be Yourself: At MRM we believe it's essential to have genuine connections with team-mates, customers, and suppliers. We look for people that are honest, genuine and can build deep relationships with others based on trust and authenticity.
          What you'll do;
          • Work with senior level contacts within the distributor's Trade Development and Supplier Management teams at both a corporate and a state level.
          • Build and maintain relationships with the marketing teams of the top 50 wine and spirits suppliers
            • Develop strategic direction and priorities for their team members to meet volume and value targets through creation of printable products that align to our major client, Trade Development and Suppliers brand strategy and awareness goals.
            • Maintain constant communication modes between our client focused teams and supplier teams to ensure content and creation is shared and goals are aligned.
            • Pro-actively be a "trusted advisor", bringing solutions and ideas to both teams in order to achieve the Monthly targets by driving MRM's initiative through to Distributor and Supplier counterparts
            • Lead planning and review meetings, developing programming and communications actions
            • Maintain constant internal communication with the Director of Customer Success, VP of Sales, VP Operations and the CEO to ensure that revenue targets are being met
              • Share all wins and learnings upward and outward with NAM team and European team, capturing learnings and sharing internally with global teams
              • Build and maintain metrics trackers that track content performance and KPI's.
              • Hire, lead, manage and be accountable for MRM's Trade Marketing Team.
              • Manage, inspire and mentor team members, through career development and feedback.What you'll bring;
                • Extensive Customer Marketing, Trade Development or Trade Marketing experience within the Wine and Spirit industry on either supplier or distributor side.
                • Experience of working with one or all of the top 3 major wine and spirits distributors
                  • Extremely strong organizational skills, you'll be capable of managing multiple projects simultaneously and successfully.
                  • Strong interpersonal skills with a positive attitude, you'll work cross functionally as part of our ecosystem, taking responsibility for your area of expertise.
                  • Experience of working deeply within a customers' organization and working closely with our customers teams to deliver results for both MRM, our customers and their suppliers
                  • The ability to navigate complex structure and processes to achieve results
                  • Outstanding presentation, training, and communication skills, both verbal and written
                    • Self-motivation and an entrepreneurial attitude you'll be creative and adaptableNot essential, it would be a bonus if you have;
                      • Experience of utilising technology solutions to create efficiencies
                      • Field sales experience in the beverage alcohol industry
                      • Experience of working with the top 3 major wine and spirits distributors
                        Success Measures
                        • Orders per channel against budget target
                        • Orders per channel against value targets
                        • LTO's created and deployed into the App by channel
                          • NPS from contacts
                          • Revenue growthThe knowledge and skills we've listed represent "the perfect candidate". No one's perfect and we know the 'confidence gap' can stop brilliant people applying. If you love the sound of this opportunity please apply, we'd love to hear from you.
                            You could belong here;
                            To deliver brilliant marketing to MRM's global drinks suppliers and their customers we need to build a company that's reflective of their diversity. We're building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.
                            What we'll offerAs well as your salary;
                            • 401k. A combined contribution of your choice and a capped company match
                            • Reward and Recognition. A bonus scheme based on company performance and your personal contribution, with regular recognition along the way.
                              • Holidays. 33 days including public holidays with the option to buy or sell more
                              • Summer Fridays. 4 half day Fridays in the summer months to get the BBQ on or set off early on a weekend road trip!
                              • Remote work environment. Flexibility to work remotely, with regular team meetups to build connections.
                              • Grow with us. You'll have opportunities to develop your career in a high pace technology company as part of a great team.
                              • Personal Investment. We'll invest in your personal development and give you regular feedback.
                                • Open culture. A place where you can bring new ideas, get things done, do things differently and have a real impact.For more information about us visit: or check out our socials.

Keywords: Recruitee, Miami , Director Trade Marketing, Executive , Miami, Florida

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