VP of Marketing - Apicii Hospitality

Company: APICII Hospitality
Location: Miami
Posted on: May 28, 2023

Job Description:

An exciting opportunity for an ambitious, highly creative, and resourceful individual to join the acclaimed hospitality team at Apicii. The Marketing professional will execute all aspects of marketing to drive food, beverage and private event sales at multiple restaurants, bars, membership clubs and event spaces across the United States. To this effect, the position will partner with ownership, operating and sales teams, hotel and property management teams, as well as public relations and creative agencies, to execute plans, optimize programs, and report on results. -On occasion the Marketing professional will travel to Apicii sites to ensure proper execution of marketing plans; the frequency and duration of site visits will be determined on a case-by-case basis. In addition, the Marketing professional will conduct periodic market research trips across the country, and provide ground support for restaurant openings in the region and across the country.Tasks and Responsibilities

• Follow industry trends; conduct periodic market research trips in cities across the United States and document key findings.
  • Develop a solid understanding of front and back of house operations and event sales.
  • Develop and manage the marketing calendar, including holidays, events, activations and
  • evergreen programming.
  • Collaborate on the development and menus, programs and activations; support the
  • execution of programs and events at individual outlets.
  • Develop and manage holistic promotion plans including but not limited to PR, digital,
  • social media, advertising, print, grass roots outreach and partnerships.
  • Write compelling copy for all campaigns; edit menus.
  • Manage creative development
  • Oversee graphic designers, photographers
  • Take mobile photos and videos as needed
  • Develop and edit template-based marketing materials as needed
  • Manage digital content development and distribution including but not limited to
  • websites, online listings and email.
  • Collaborate with the Director of Social Media on the development and distribution of
  • content across social media platforms, as well as community engagement and influencer
  • relations.
  • Oversee the production and distribution of all print materials, including menus.
  • Liaise and provide content to PR and social media agencies.
  • Report on the performance of all campaigns and overall strategy.
  • Oversee reputation management, including the timely response to all online feedback.
  • Report on consumer insights. Work with operations to enhance operations based on actionable insights.
    • Participate in meetings with the Marketing Department and local management teams.
    • Travel to regional sites as needed to ensure proper execution of all marketing plans; thefrequency and duration of sites visits will be determined on a case-by-case basis.
      • Provide ground support during regional and national openings; duration of site visits to
      • be determined on a case-by-case basis.Qualifications
        • At least a bachelor's degree and 5+ year's experience in restaurant marketing.
        • Ability to work in a fast-paced environment.
        • Proven ability to manage multiple projects.
        • Must be able to work with limited supervision.
        • Experience collaborating with restaurant service, culinary and sales teams.
        • Experience managing creative partners: PR and social media agencies, graphic
        • designers, and photographers.
        • Excellent organizational and time management skills.
        • Exceptional verbal and copywriting skills.
        • A keen eye for compelling visuals.
        • Fluency in restaurant performance metrics; ability to report on and use metrics to drive
        • campaigns.
        • Experience developing and managing successful restaurant, bar, and hospitality
        • campaigns.
        • Ability to create and manage digital content:
          • Website
            • Digital listings
              • Email
              • Ability to oversee and collaborate on social media content, community engagement and influencer relations:
                • Instagram
                  • Facebook
                    • Other
                    • A foundational understanding of paid digital marketing.
                    • Experience with consumer insight analysis and online reputation management.
                    • Working knowledge of InDesign; ability to edit menus and templates.
                    • Interest and ability to travel for business, should it be required.
                    • Passion for food, beverage, and hospitality.Our Ideal Candidate
                      • Thrives in a startup environment
                      • Resourceful
                      • Independent
                      • Problem solver
                      • Solution provider
                      • Creative thinker
                      • Positive attitude
                      • Nimble
                      • Flexible

Keywords: APICII Hospitality, Miami , VP of Marketing - Apicii Hospitality, Executive , Miami, Florida