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Senior Manager, Market Intelligence - Miami, FL

Company: Fiesta Restaurant Group
Location: Miami
Posted on: May 28, 2023

Job Description:

Senior Manager, Market Intelligence - Miami, FL page is loaded Senior Manager, Market Intelligence - Miami, FL Apply locations Miami, FL time type Full time posted on Posted 30+ Days Ago job requisition id R1447 Be a Part of the Fiesta...
Come Join The Pollo Nation! You will need an email account click here to create one if you do not currently have one: Create Email Account When you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to -view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character. SummaryThis role reports to the Chief Marketing Officer and oversees all Marketing Analytics, Research and Guest Feedback, including generating actionable insights and data-driven cases for marketing investment decisions by providing sophisticated reports on consumer behavior, brand perception and menu mix.Key Duties/Responsibilities:

  • Synthesize data and analyses, including sales/traffic POS data, internal product mix data, guest engagement data, and market research, to develop actionable insights and recommendations to all marketing functions.
  • Conduct deep dive analyses driven by a curiosity to identify marketing and operational opportunities.
  • Optimize and automate recurring reporting and market intelligence through creation of robust reporting dashboards.
  • Conduct post-mortems in order to measure success of marketing promos and initiatives and provide optimization opportunities.
  • Oversee and manage primary research, including brand and product research.
  • Conduct market research to identify consumer needs, preferences, and behavior, and use the insights to inform marketing campaigns.
  • Build out advanced marketing analytical capabilities and define analytical priorities.
  • Provide sophisticated research and analysis on industry trends, user behaviors, and market opportunities to create data-driven cases for product investment decisions (build, buy, partner).
  • Effectively present insights and recommendations to the exec leaders and cross-functional partners to influence strategic marketing decisions.
  • Collaborate with marketing team to source and develop insights and recommendations.
  • Provide regular updates to senior management on the status of marketing initiatives and results.Position Requirements/Skills, Qualifications, Experience:
    • Category experience in restaurant and/or retail; 5+ years of experience in category-related marketing analytics roles
    • Experience working with a sophisticated analytical platform at a large organization
    • Experience in franchise business models preferred
    • Experience synthesizing data from multiple sources, including internal POS data as well as primary & secondary market research
    • Proven ability to direct and lead: cross-functionally, with capability to direct agency relationship/s and supervise, as well as coach direct reports
    • Proven high-level presentation experience
    • Bilingual (English/Spanish) preferred We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are a current employee, please apply using the internal application process. Reach out to your manager for more information About Us What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun continually proving that life's better under the palm. -Welcome to Pollo Tropical - where passion is married to freshness to create a one-of-a-kind experience. Our chickens are free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops -, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.There's plenty of room to stretch out and "move up the beach" at Pollo Tropical - - where a fresh and fun atmosphere is fueling our success. Over 45% of our field managers began their careers at Pollo Tropical as hourly team members and have had the opportunity to move up and become managers and supervisors at the corporate level.We offer competitive salaries and benefits in a fun, friendly, family-oriented environment. We hope to hear from you soon!

Keywords: Fiesta Restaurant Group, Miami , Senior Manager, Market Intelligence - Miami, FL, Executive , Miami, Florida

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